• http://www.contentping.com trinity_hartman

    Hi Brian. Would you recommend that a small company hire a dedicated blogger?

  • eseidelman

    Good article. Do you have any examples of blogs that you feel are following these guidelines and doing things effectively.

  • http://ConversionScientist.com Brian Massey

    Trinity, I think a dedicated blogger is a real asset. Consider that frequency is the metric most associated with the growth of blog traffic. I would also encourage you to consider them a content creator. You don’t have to limit yourself to just text. Infographs and video are doing very well and can create super eruptions for you in social networks.

    Thanks for the comment.

  • http://ConversionScientist.com Brian Massey


    I particularly like what Copyblogger has done with their blog. They sell software products, but always position themselves as publisher (and their content is great, IMHO). KISSMetrics and Hubspot have built their businesses on content all centered on their blogs. For me The Conversion Scientist blog is the driver of my business.

    Perhaps other readers have recommendations outside of the marketing world.


  • http://www.visinia.com tanvon

    hi, Brian,
    I really liked your story, it is a real thing, content is everything, but fresh one, oh must have for a blog fresh and flaming content is the life or as you said LAWA, I liked you terms, and learnt a new thing to treat blog posts as landing pages, thanks again.

  • http://ConversionScientist.com Brian Massey


    “fresh and flaming” is my new mantra for content. Thanks for that!