Do Your 2012 Resolutions Include Increasing Conversion Rates?

By Elisabeth Osmeloski

Published: December 28, 2011 at 12:16 pm

That’s a trick question. Of course the answer should always be yes. Hopefully your website conversions in 2011 have already resulted in a banner year. But if you feel like you have room to improve (and there always is), then it might be time to review what advice our conversion experts shared with readers throughout the year, and put these tactics on your agenda in 2012.

Here’s a recap of our most popular advice from 2011 on improving landing pages, testing and fine-tuning your website calls to action to improve conversion rates:

The Big Picture: Conversion Considerations

How Mark Zuckerberg Stole Your Search Traffic & What To Do About It – Brian Massey
5 Easy Things You Can Do to Improve Website Conversions Right Now – Aaron Bradley
5 Ways To Jump Ahead In Your Industry – Brian Massey
Conversion Optimization In The New Marketing Landscape – Scott Brinker
A Post-Click Marketing Heuristic – Scott Brinker
5 Tips To Improve Conversions For B2B Sites – Abraham Nord
How PPC Can Improve Organic Search Conversions – Aaron Bradley
Pop This! How To Manage Visual Hierarchy For Conversion – Sandra Niehaus
A Successful Example Of Conversion Content Marketing – Scott Brinker
Extreme Email Experiment: How Much Is Too Much? – Brian Massey
3 Approaches To Scaling Conversion Optimization – Scott Brinker
Looking Up The Funnel: Web Conversion Strategies By Traffic Source – Aaron Bradley

Landing Page Lessons

The Art Of Seductive Landing Pages – Scott Brinker
Google Instant Preview: A Game-Changer For Landing Pages – Scott Brinker
3 Dead Excuses For Badly Designed Landing Pages – Scott Brinker
8 Ways Landing Pages Are Like A TV Sitcom – Brian Massey
Landing Page Battles Of The Flat Foreheaded – Brian Massey

Testing & Tuning

3 Low Hanging A/B Testing Opportunities To Increase Conversion Rate – Paras Chopra
The Anatomy Of A Compelling Call To Action Button – Aaron Bradley
4 Areas To A/B Test For E-Commerce Websites – Paras Chopra

Explore more on

Aaron Bradley Call to action Content Marketing Conversion rate optimization Google Instant Landing page Mark Zuckerberg Pay-per-click Scott Brinker Search engine optimization

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Editorial disclosure

Contributing authors are chosen for their expertise and work under the oversight of the editorial staff. Search Engine Land is owned by Semrush. The contributor was not asked to mention Semrush; the opinions expressed are their own.

About the author

Elisabeth Osmeloski

Elisabeth Osmeloski was Director of Audience Development for Search Engine Land and MarTech. She was responsible for increasing readership through owned, earned and paid media channels. In addition, she assists in programming sessions at Third Door Media's Search Marketing Expo conference series and manages speaking engagements for editorial staff. Follow her on Twitter @elisabethos.