I’ve been “pre-prompted” as a marketing operations (MOps) expert with experience and certifications on most of the major marketing automation platforms and an expert practitioner of marketing operations, automation, analytics, CRM integration, and related topics. If you want to see my full context prompt and expertise, scroll down and you’ll find that information, along with […]
Google research finds a #1 organic ranking can still benefit from PPC, plus: RIP Blekko, authorship, Google robots.txt generator and more.
Google’s top 3 search ranking factors, plus: Google Maps blocks abusive business profile edits, Google penalties and more.
March 2022 product reviews update launches, plus: PPC salaries, Google Panda 3.4, Yahoo Search Direct and more.
Spurious SEO trademark claim fails, plus: core updates named, EU wants Google's ranking factors, BBC link penalty and more.
Google Panda Update 3.3 and Venice, plus: GSC domain properties, Google Scraper Report, XML sitemaps change and more.
Google unleashes the Panda update, plus: E-A-T patent, AMP Top Stories, Overstock's Google penalty, optimize by conversions and more
Google penalizes Natural News, plus: Google AdSense separates YouTube earnings, BrightEdge acquires Oncrawl, florist war on AdWords and more.
Google page experience update for desktop rolls out, plus: Google’s Pirate Update impact, Google Shopping experience scorecard and more.
Google explains how to hire an SEO, plus: mass search ad disapprovals, Marin IPO, Google blurs paid and unpaid results (again) and more.
Jumpshot shuts down, plus: Google publishes featured snippet guide, Universal Search expands, local reviews in Google search and more.
Google AdWords API launches, plus: PAA vs. featured snippets, Google hiring an SEO, Expanded Text Ads findings and more.
LinkedIn Ads launches, plus: holiday retail insights, crappy results, Google Panda 3.2, sitemap testing, DuckDuckGo and more.
Google defuses miserable failure, plus: Topics API replaces FloC, value-based bidding, average search ranking position and more.
Help us better understand the dramatic changes affecting the marketing and martech spaces.
Plus, is pinning the solution to control RSAs?
What does the decade ahead hold for the martech industry and profession? You’re invited into the conversation.
The categorization of tasks, problems and solutions is key for PPC professionals to make informed choices.
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Update your match types and account structure to improve performance, here’s howFeb 14, 2019 by Amanda Farley The relationship between search terms matter and so does your choice between the funnel […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Now your Google text ads can show on YouTube search results, tooJan 30, 2019 by Ginny Marvin Google says early tests have shown similar performance results for text ads on YouTube […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Get started with marketing automation–learn the terms you need to know Jan 23, 2019 by Digital Marketing Depot For businesses involved in digital marketing, marketing automation has quickly become a game-changer. […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Amazon had a record-breaking holiday season, here’s how advertisers managed it Jan 22, 2019 by Melissa Reilly The holiday season brought improved Sponsored Brand ad copy approval times but policy enforcement […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Amazon Sponsored Products ads now support dynamic bidding, bid adjustmentsJan 15, 2019 by Ginny Marvin Advertisers can opt-into automated bidding and tailor bids for the search ads by page placement. DuckDuckGo […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google’s mobile-first indexing now powers over half of Google’s search resultsDec 19, 2018 by Barry Schwartz Google issued an update on the status of its mobile-first indexing initiative. 3 prospecting features […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google updates related searches to show image thumbnails, featured snippet-style resultsDec 13, 2018 by Barry Schwartz Featured snippets are now used in the related searches section in Google’s mobile results. YouTube […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google to redirect old Search Console reports to new ones Dec. 13 Dec 7, 2018 by Barry Schwartz It’s time to get acquainted with the new Google Search Console reports. Google […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google redesigns the Assistant for touch and digital transactionsOct 3, 2018 by Greg Sterling The new capabilities help developers and further Google’s cross-platform Assistant strategy. Here’s how to copy old AdWords […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: A basic SEO audit for small businessesSep 28, 2018 by Marcus Miller Most small businesses can perform a simple audit and improve their SEO considerably without involving an agency. Ten steps […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: How Google’s March, April and August updates might fit togetherSep 26, 2018 by Eric Enge In Google’s mind, does brand authority trump breadth and depth of content? Here’s a new perspective […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Is SEO table stakes? (Hint: No!) Sep 13, 2018 by Simon Heseltine Anyone know why the idea that SEO is no longer a specialized practice and has turned into table stakes […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Here’s an exclusive insider look at SMX East Sep 5, 2018 by Chris Sherman Search Engine Land’s SMX® East returns October 24-25. We’re bringing a revamped, updated agenda and more than […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Don’t take it from us. Here’s what SMX attendees say! Aug 28, 2018 by Search Engine Land Attending a conference is an investment. You expect sessions, keynotes and clinics that unearth […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Report shows YouTube and Google video ranking algorithms differ widely Aug 22, 2018 by Barry Schwartz A new report shows that there’s little correlation between ranking well in YouTube search and […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google Posts added to local packs for some branded queries Aug 16, 2018 by Barry Schwartz Google Posts normally only show up as an option within a local knowledge panel, but […]
You’ve seen the martech landscape graphic with 5,000+ logos. You’re adept at marketing automation, data crunching and multichannel campaign analysis. You (think you) know the difference between a CDP, DMP and iPaaS. But the rubber has hit the road: It’s time to take a long, hard look at how to leverage martech and take your […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: How to use good ol’ PPC to support fun and creative branded contentApr 25, 2018 by Kevin Lee Contributor Kevin Lee looks at creative synergies and the power of collaboration to […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google Assistant adds new media capabilities ahead of HomePod release Feb 1, 2018 by Greg Sterling You can now wake up to a favorite playlist and use voice to pick up […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google home services ads program rebrands, expanding to 30 cities by end of 2017Oct 31, 2017 by Ginny Marvin The program is now in 17 cities. A new app helps businesses […]
Scott Brinker on why search marketers are uniquely qualified to lead in the new "martech era."
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google Posts can now be automated with new API supportOct 16, 2017 by Barry Schwartz Google My Business API version 4.0 adds new features, including the ability to manage your Google […]