The custom toolset Google designed to help DoubleClick search users migrate to enhanced campaigns has come out of beta.
The tools are designed to guide users in identifying similar campaigns that target different devices and merge them into one enhanced campaign in five steps:
Identify campaigns for merging: Analyze your current AdWords campaigns and automatically generate a list of campaigns you should consider merging together into an enhanced campaign.
Download and verify merge suggestions: Download the merge suggestions in the UI, and review them to ensure you’re comfortable with our suggestions. You can edit the merge suggestion file.
Upload the merge suggestion file: Once you’ve reviewed and are comfortable with the merge suggestions, upload the file within the enhanced campaigns upgrade tool, using a workflow similar to uploading bulksheets in DoubleClick Search. DoubleClick Search will then generate a final upgrade bulksheet for your enhanced campaigns.
Download the upgrade bulksheet and set adjustments: The upgrade bulksheet will be a standard DoubleClick Search bulksheet, with the addition of columns specific to enhanced campaigns.
Upload the upgrade bulksheet: Once you upload your final upgrade bulksheet, it will merge your campaigns and upgrade them to enhanced campaigns.
Support for ad group mobile bid adjustments, device segmented reports and possibly some other features for enhanced campaigns will be available over the next few weeks.
Eric Papczun, US President of Performics, will speak on enhanced campaigns and migrating through using search platforms like DoubleClick Search at SMX Advanced next month.