Facebook To Step Up Acquisitions: Report

There was a time before the “Great Recession” when a cluster of companies were seemingly always bidding against one another to acquire the hot startup of the month. The core of that group consisted of Google, Yahoo, Microsoft, eBay, AOL and News Corp. But while AOL and Yahoo still buy companies — AOL bought HuffingtonPost and Yahoo is in the running for Hulu — they’re no longer as aggressive as they once were.

For its part News Corp unloaded MySpace earlier this year (a name now synonymous with decline or failure) and is now hobbled by scandal. But never fear Facebook may be preparing to fill the vacuum and take its rightful place in the new startup acquisitions club beside Google, Microsoft and Apple.

In the current intensely competitive environment acquisitions are both offensive and defensive, and one of the few ways right now to get top talent. According to a Bloomberg article and interview with Facebook’s Director of Corporate Development Vaughan Smith, the social network is preparing to step up the pace of acquisitions:

The company aims to make about 20 purchases in 2011, up from 10 last year and one in 2009 . . . The company has made 13 acquisitions so far this year, including adding a mobile group- messaging service it rolled out to users this month.

The article suggests that Facebook’s buying will focus on talent acquisition, mobile and UI/design. The article also points out that in battle with Google Facebook has far less cash on hand, though it can make stock-based deals with the allure of an IPO around the corner.

Related Topics: Channel: Social | Facebook


About The Author: is a Contributing Editor at Search Engine Land. He writes a personal blog Screenwerk, about SoLoMo issues and connecting the dots between online and offline. He also posts at Internet2Go, which is focused on the mobile Internet. Follow him @gsterling.

Connect with the author via: Email | Twitter | Google+ | LinkedIn


Get all the top search stories emailed daily!  


Other ways to share:

Read before commenting! We welcome constructive comments and allow any that meet our common sense criteria. This means being respectful and polite to others. It means providing helpful information that contributes to a story or discussion. It means leaving links only that substantially add further to a discussion. Comments using foul language, being disrespectful to others or otherwise violating what we believe are common sense standards of discussion will be deleted. Comments may also be removed if they are posted from anonymous accounts. You can read more about our comments policy here.

Comments are closed.

Get Our News, Everywhere!

Daily Email:

Follow Search Engine Land on Twitter @sengineland Like Search Engine Land on Facebook Follow Search Engine Land on Google+ Get the Search Engine Land Feed Connect with Search Engine Land on LinkedIn Check out our Tumblr! See us on Pinterest


Click to watch SMX conference video

Join us at one of our SMX or MarTech events:

United States


Australia & China

Learn more about: SMX | MarTech

Free Daily Search News Recap!

SearchCap is a once-per-day newsletter update - sign up below and get the news delivered to you!



Search Engine Land Periodic Table of SEO Success Factors

Get Your Copy
Read The Full SEO Guide