Google +1 Reporting Now In Google Webmaster Tools

buttonAs expected Google has launched the +1 metrics within Google Webmaster Tools in addition to social tracking in Google Analytics.

Google breaks down the +1 reporting within Webmaster Tools into three reports:

(1) Search Impact Report shows you an idea of how +1‘s affect your organic search traffic. You can find out if your clickthrough rate changes when personalized recommendations help your content stand out. Do this by comparing clicks and impressions on search results with and without +1 annotations. Google will only show statistics on clickthrough rate changes when you have enough impressions for a meaningful comparison.

(2) Activity Report will show you how many times your pages have been +1’d, from buttons both on your site and on other pages (such as Google search).

(3) Audience Report will show you aggregate geographic and demographic information about the Google users who’ve +1’d your pages. To protect privacy, Google only show audience information when a significant number of users have +1’d pages from your site.

Here is a screen shot, but you can see a larger view of this image over here:

Related Articles:

Related Topics: Channel: Analytics | Features: General | Google: +1 | Google: Analytics | Google: Webmaster Central | Top News


About The Author: is Search Engine Land's News Editor and owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics. Barry's personal blog is named Cartoon Barry and he can be followed on Twitter here. For more background information on Barry, see his full bio over here.

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  • Joe Youngblood

    it”ll be interesting to see the Search Impact in terms of CTR over the next few weeks/months. i’ve only had it on my pages a few times, and little to no impact so far, and in some cases negative.

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