Google Analytics To Add Search Query Data From Webmaster Tools

Big news for webmasters and SEOs: Today at SMX Advanced, Google announced they will be adding Google Webmaster Tools data directly within Google Analytics. This was also announced simultaneously on the Google Analytics Blog and the Google Webmaster Blog.

The new feature is coming out later this month but is in pilot now. It will add a new section under “Traffic Sources” named Search Engine Optimization with sub-sections for Summary, Queries and Landing Pages. Here is a picture of the section:

Google also shared an example of the query report; here are screen shots:

Not only that, but you can also use this data to create deeper reports through the advanced reporting features. So you can compare impressions to clicks to conversions directly from the search results.

Google added analytics data to Webmaster Tools a little while ago, but continued to add useful webmaster reports to Webmaster Tools. Now that data is coming to Google Analytics, making Google Analytics a lot more powerful.

To sign up for the pilot, fill out this form.

Related Stories:

• Google Webmaster Tools and Google Analytics: The Beginning Of A Useful Integration?
• Google Webmaster Tools Advances Towards Analytics Savviness
• Google Webmaster Tools Adds Page-Level Query Data
• Google +1 Analytics Coming Soon; Here’s What To Expect

About The Author

Barry Schwartz

Barry Schwartz a Contributing Editor to Search Engine Land and a member of the programming team for SMX events. He owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics. Barry can be followed on Twitter here.