Google Ad Planner Adds Features, Opens To Everyone

Nov 11, 2008 at 1:19pm ET by Matt McGee

Almost five months after its debut as an invite-only beta, Google Ad Planner is now available to all Google account holders and has a few new features, too, according to Google’s announcement Monday.

Ad Planner is a tool that lets advertisers identify web sites that might be good places to advertise — even web sites that aren’t in Google’s advertiser network (i.e., AdSense). You can pick any web site and Ad Planner will return detailed demographics of its users, such as gender, age, education, household income, and more; it also reports what keywords are typically searched on the site, and other sites that its users tend to visit.

The new features announced this week include:

Define your audience by keywords and geography — You can provide a keyword and see how popular it is in different geographic areas.
Manage your site results — You can choose how your results will be displayed.
Interactive bubble chart — This tool lets you analyze the demographics of your advertising plan in a more visual interface.
International demographic data — Ad Planner audience data now includes France, Germany, Italy, Spain, and the UK.

Previous Coverage

When Ad Planner first launched, Danny Sullivan wrote Google Ad Planner Launches, Offers Site Demographic Profiles with screenshots and background on where Google gets the demographic data. A month later, Andrew Goodman offered his review of the product in Google Ad Planner: Another Disruptive Technology From Mountain View. Last month, Brad Geddes offered tips on using Ad Planner in Use Demographic Targeting to Reach Your Customers in New Ways.

Matt McGee is the Search Engine Land Assignment Editor, and offers search marketing consulting and training to businesses of all sizes. He blogs at Small Business Search Marketing and HyperlocalBlogger.com.

See more articles by Matt McGee >

Share, Bookmark & Discuss This Article
More:

See more stories like this in the Members Library! Check out the Google: Ad Planner sections of the Members Library where this story is filed. Members also get access to exclusive video content, a members-only weekly & monthly newsletter, plus more. Check out all the benefits!

FREE DAILY SEARCH NEWS RECAP!

Stay on top of all the search news with our daily summary, the SearchCap newsletter. View a sample ›

STAY CURRENT THROUGHOUT THE DAY

The Search Engine Land feed keeps you informed as news happens. SEE ALL FEEDS »

Google Ad Planner Adds Features, Opens To Everyone

FREE DAILY SEARCH NEWS RECAP!

STAY CURRENT THROUGHOUT THE DAY

Get Your Search Engine Land Premium Membership!

Get Your Search Engine Land
Premium Membership!