Nov 11, 2008 at 1:19pm ET by Matt McGee
Almost five months after its debut as an invite-only beta, Google Ad Planner is now available to all Google account holders and has a few new features, too, according to Google’s announcement Monday.
Ad Planner is a tool that lets advertisers identify web sites that might be good places to advertise — even web sites that aren’t in Google’s advertiser network (i.e., AdSense). You can pick any web site and Ad Planner will return detailed demographics of its users, such as gender, age, education, household income, and more; it also reports what keywords are typically searched on the site, and other sites that its users tend to visit.
The new features announced this week include:
Previous Coverage
When Ad Planner first launched, Danny Sullivan wrote Google Ad Planner Launches, Offers Site Demographic Profiles with screenshots and background on where Google gets the demographic data. A month later, Andrew Goodman offered his review of the product in Google Ad Planner: Another Disruptive Technology From Mountain View. Last month, Brad Geddes offered tips on using Ad Planner in Use Demographic Targeting to Reach Your Customers in New Ways.
Share, Bookmark & Discuss This Article
More:
Keep Updated: News Via Email | News Via RSS Feed | News Via Twitter
See more stories like this in the Members Library! Check out the Google: Ad Planner sections of the Members Library where this story is filed. Members also get access to exclusive video content, a members-only weekly & monthly newsletter, plus more. Check out all the benefits!
TOP STORIES
SEARCH NEWS BRIEFS
FEATURES & ANALYSIS
RECENT COMMENTS
Stay on top of all the search news with our daily summary, the SearchCap newsletter. View a sample ›
Search Engine Land produces SMX, the Search Marketing Expo conference series. SMX events deliver the most comprehensive educational and networking experiences - whether you're just starting in search marketing or you're a seasoned expert.
SMX Web Site » | SMX Difference » | SMX News »
Join us at an upcoming SMX event:
Learn more about search marketing with our free online webcasts and webinars from our sister site, Search Marketing Now. Upcoming online events include:
Featured sites from our Blogroll
Become a premium member today and receive: