Google Explains Importance Of Spam Free Web Sites

Google has written two spam related posts over the Thanksgiving period on the Google Webmaster Central Blog tackling the issue of comment spam.

The first post focuses on the futility of comment spam, saying:

At best, a link spammer might spend hours doing spammy linkdrops which would count for little or nothing because Google is pretty good at devaluing these types of links. Think of all the more productive things one could do with that time and energy that would provide much more value for one’s site in the long run.

Those who may have been banned by promoting their sites through comment spamming are given advice. Site owners are also given advice on how to prevent comments spam. However, the post does not say that they’ll be penalized in some way if comment spam is present.

The second post talks more about using the fetch as Googlebot labs feature in Google Webmaster Tools to help detect if your site was hacked into. Often spammers will hack into sites that have vulnerabilities in order to inject malware, links or both into the site. They do this to artificially create links to their site, in order to help boost their Google rankings. Google wants to aid webmasters in detecting spam, discovering where it is on their site and then quickly remove it and patch the site in the future.

Related Topics: Channel: SEO | Google: SEO | Google: Webmaster Central


About The Author: is Search Engine Land's News Editor and owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics. Barry's personal blog is named Cartoon Barry and he can be followed on Twitter here. For more background information on Barry, see his full bio over here.

Connect with the author via: Email | Twitter | Google+ | LinkedIn


Get all the top search stories emailed daily!  


Other ways to share:

Read before commenting! We welcome constructive comments and allow any that meet our common sense criteria. This means being respectful and polite to others. It means providing helpful information that contributes to a story or discussion. It means leaving links only that substantially add further to a discussion. Comments using foul language, being disrespectful to others or otherwise violating what we believe are common sense standards of discussion will be deleted. Comments may also be removed if they are posted from anonymous accounts. You can read more about our comments policy here.

Comments are closed.

Get Our News, Everywhere!

Daily Email:

Follow Search Engine Land on Twitter @sengineland Like Search Engine Land on Facebook Follow Search Engine Land on Google+ Get the Search Engine Land Feed Connect with Search Engine Land on LinkedIn Check out our Tumblr! See us on Pinterest


Click to watch SMX conference video

Join us at one of our SMX or MarTech events:

United States


Australia & China

Learn more about: SMX | MarTech

Free Daily Search News Recap!

SearchCap is a once-per-day newsletter update - sign up below and get the news delivered to you!



Search Engine Land Periodic Table of SEO Success Factors

Get Your Copy
Read The Full SEO Guide