Google Launches New Card-Based “Unified Design” Search Results For Mobile Devices

Google logoGoogle has just rolled out their new “more unified design” of displaying search results for mobile devices, including smartphones and tablet devices.

As expected, Google said A new “more unified design” will offer “cleaner and simpler, optimized for touch, with results clustered on cards so you can focus on the answers you’re looking for.”

Here are pictures from how the interface looks on an iPhone and iPad:


google-iphone-interface google-iphone-interface2

We’ve seen Google testing this interface earlier this month and now it is finally live.

For more on the Knowledge Graph and other changes announced last week, see Google’s blog post. And for more from the media event last week, see our FAQ about the Google Hummingbird search algorithm and Danny Sullivan’s live blog coverage.

Related Topics: Channel: Mobile | Google: Mobile | Google: User Interface | Top News


About The Author: is Search Engine Land's News Editor and owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics. Barry's personal blog is named Cartoon Barry and he can be followed on Twitter here. For more background information on Barry, see his full bio over here.

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  • daveintheuk

    I am Astonished to see Google actually making it clear what is Ads – perhaps they’ll change the background colour on my desktop so I can tell too. Shame there is more “knowledge” graph stolen content to scroll through to get to the useful organic results though.

  • Jon Dunn

    Totally concur Dave! I’ve had this update on my tab for 2 days now.. I was amazed to see such clear distinction of ads. Its unprecedented!!

    I do the love design though, very clear, very clean, very nice all round.

  • Steve Counsell

    Good to see Google’s new [AD] tag in orange making it very clear what is an advert BUT on an iPhone “above the fold” is completely adverts.

    If I did this on a website I’d never get a single visit. Same as usual I guess; one rule for them and another for the rest of us.

  • Chris Ainsworth

    Like everyone else I think the biggest talking point is Google making paid search ads more visible as adverts as opposed to organic search listings. I think it’s a great move by Google to show which results are paid/organic but at the same time I personally don’t like the design! lol – there’s just no pleasing some people! :-)

  • Morgan Akchehirlian

    I think this new look is for Apple devices nothing on Windows phone or Andriod phone yet.I just Google Chrome book a few minutes back but still old format of results.
    Can any one tell me about this Google update for mobile devices limited to Apple devices or …?

  • Muthulakshmi S

    Now we clearly understand the difference between sponsored ad and organic results.

  • Tad Chef

    These are ad results, not search results. Especially the iPad version shows only one search result and 11 ad results.

  • RizzoMB

    Me too, I wonder what the back story is there? I’d be surprised if that doesn’t lead to less ad revenue per search.

  • Bijutoha

    I did not see any update in my Android device .

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