Google Lets Searchers Show 11 Search Ads On Top

A reader emailed me screen shots of Google testing AdWords top ads that can expand to eight additional ads. When expanded, you see a total of 11 ads, followed by the free organic Google search results.

Here are screen shots:

Google 8 expanded top AdWords ads

And when you expand them, they push the free listings down. Here is a cropped image showing some of the top ads expanded:

Google 8 expanded top AdWords ads

Related Topics: Channel: SEM | Google: AdWords | Top News

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About The Author: is Search Engine Land's News Editor and owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics. Barry's personal blog is named Cartoon Barry and he can be followed on Twitter here. For more background information on Barry, see his full bio over here.

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  • http://www.planetc1.com/ chiropractic

    Wow, that’s a lot of ads on the expanded view. Didn’t duplicate on same search here. Will be watching for it.

  • http://www.sycara.com fdhill

    Oh Oh is SEO dead yet

  • http://www.ppcforhire.com jonclark

    I actually blogged about this earlier today – looks like they are testing multiple drop down numbers – http://www.ppcforhire.com/blog/2010/11/google-testing-drop-adwords-ads/ In this case there are 3 additional ads hidden beneath the drop down menu. Pretty interesting move on Google’s part although it would hard to argue it’s not purely monetary – the prices for top positioned ads will no doubt increase if advertisers want to maintain impression share.

  • http://www.tcampbell.net T Campbell

    Oh, gosh, Google! THANK YOU SO MUCH for giving me the OPTION to watch eight more commercials before the movie starts!

  • http://www.affordableseofl.com seo_tampa

    OMG – Google is going to get rid of the Organic SEO as a term? I really doubt that as this will only help Yahoo/Bing.

  • http://informabiz.com Mehmet Korukmez

    Where would be the fourth position?

  • http://www.mikegroves.co.uk mikegroves

    Not seen this in the UK yet. Is this testing in the US only?

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