Google Named Top Global Brand — Again

Millward Brown, a unit of mega ad agency WPP, has named Google the world’s top brand in its annual “Top 100 Most Powerful Brands” survey (report available here). The Guardian UK also covers the study. Millward Brown calculates the ranking based on corporate earnings, consumer survey data, projected future growth, and a host of subjective […]

Chat with SearchBot

Millward Brown, a unit of mega ad agency WPP, has named Google the world’s top brand in its annual “Top 100 Most Powerful Brands” survey (report available here). The Guardian UK also covers the study. Millward Brown calculates the ranking based on corporate earnings, consumer survey data, projected future growth, and a host of subjective intangibles.


Here was the ranking of the top ten:

Millward Brown Brands
Source: Millward Brown

Google was previously ranked the top brand in the UK. And Interbrand’s BrandChannel named Google the top global brand in 2007.

For more related discussion, see Techmeme.


Opinions expressed in this article are those of the guest author and not necessarily Search Engine Land. Staff authors are listed here.


About the author

Greg Sterling
Contributor
Greg Sterling is a Contributing Editor to Search Engine Land, a member of the programming team for SMX events and the VP, Market Insights at Uberall.

Get the must-read newsletter for search marketers.