Google Named Top Global Brand — Again

Apr 21, 2008 at 9:23am ET by Greg Sterling

Millward Brown, a unit of mega ad agency WPP, has named Google the world’s top brand in its annual “Top 100 Most Powerful Brands” survey (report available here). The Guardian UK also covers the study. Millward Brown calculates the ranking based on corporate earnings, consumer survey data, projected future growth, and a host of subjective intangibles.

Here was the ranking of the top ten:

Source: Millward Brown

Google was previously ranked the top brand in the UK. And Interbrand’s BrandChannel named Google the top global brand in 2007.

For more related discussion, see Techmeme.

Greg Sterling is a Contributing Editor at Search Engine Land, and writes a personal blog Screenwerk, examining the broader world of media and advertising. He also posts at a Local Mobile Search, which is focused on the mobile Internet.

See more articles by Greg Sterling >

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