Millward Brown, a unit of mega ad agency WPP, has named Google the world’s top brand in its annual “Top 100 Most Powerful Brands” survey (report available here). The Guardian UK also covers the study. Millward Brown calculates the ranking based on corporate earnings, consumer survey data, projected future growth, and a host of subjective intangibles.

Here was the ranking of the top ten:

Source: Millward Brown

Google was previously ranked the top brand in the UK. And Interbrand’s BrandChannel named Google the top global brand in 2007.

For more related discussion, see Techmeme.

Related Topics: Channel: Strategy | Google: General | Google: Marketing | Stats: Popularity

About The Author: Greg Sterling is a Contributing Editor at Search Engine Land. He writes a personal blog Screenwerk, about SoLoMo issues and connecting the dots between online and offline. He also posts at Internet2Go, which is focused on the mobile Internet. Follow him @gsterling. See more articles by Greg Sterling

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