iPhone vs Android statistics
Compare the latest iPhone vs. Android statistics, including market share, users, sales, app spending, and top-selling smartphones worldwide.
Topic: Kantar Group
What are AI crawlers and bots?
What are AI crawlers? Learn about the different types of AI crawlers, their purposes, what they can see, and if you should allow them to crawl your site.
The future of engagement is in your customers’ hands (or pocket)
How marketers can prepare for the rise of messaging-first customer journeys.
YouTube unveils new shopping ads for TV viewers
YouTube's shoppable formats connect big-screen viewing with mobile purchasing, bridging the gap between entertainment and commerce.
Is keyword targeting as impossible as spinning straw into gold?
Once a golden strategy, keyword targeting is losing its shine. In 2025, success comes from intent, behavior, and emotional relevance.
The top Super Bowl 2025 ads released before and during the game
Before and during Super Bowl 2025, brands battled for attention. Find out which ads stood out across different rankings.
Keyword research for SEO: The ultimate guide
Keyword research should focus on revenue generation, not just traffic. Here’s how to turn keywords into business assets that drive growth.
Reddit launches AI-powered tools to boost ad creation
Reddit unveils AI-powered advertising tools – ads inspiration library, copywriter and image auto-cropper – to help small businesses.
7 LinkedIn Ad settings and tactics you didn’t know you needed
LinkedIn’s latest advertising innovations, from CTV ads to predictive audiences, and how to leverage them for maximum campaign results.
LinkedIn introduces CTV ads for B2B campaigns
LinkedIn CTV Ads allows B2B marketers to scale campaigns with partners, including Paramount, Roku and Samsung Ads.
Google launches privacy-focused measurement tool for advertisers
Meridian, an open-source Marketing Mix Model (MMM), is available now to select marketers and data scientists.
Who won: Measuring the most effective Super Bowl 2024 Ads
Learn the top Super Bowl ads according to metrics like emotional impact, brand awareness, and engaged-view conversions.
CTV ad spend hits record-breaking $1 billion in June
Ad intelligence provider Vivvix (Kantar) forecasts continued growth in CTV and other digital platforms like YouTube.
How to ensure influencers help your SEO campaigns
Here are the most common challenges – and solutions – to help you get the most SEO value out of working with influencers:
Bullish forecast predicts 31 million Americans will ‘shop’ on their smart speakers in 2019
In this case, "shopping" doesn't include purchasing; however, digital goods and product re-ordering are also poised for growth.
Survey finds Google Home users do more, have ‘far higher’ satisfaction than Alexa owners
Alexa devices dominate, but higher Google Home NPS scores suggest it will have better word of mouth and could gain market share.
SearchCap: Voice input for Google mobile web search, paying for search analytics tools, more
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: What customers expect in the age of AI Jan 29, 2019 by Digital Marketing Depot Making big purchase decisions can be stressful, especially when the products are complex or expensive. People […]
Opinion: Google’s store sales measurement data deal with Mastercard not ‘deceptive’
Bloomberg report zeroes-in on lack of consumer disclosure by the credit card issuer.
SearchCap: Google Merchant Center feed changes, Searchmetrics legal win & local search industry
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Side by side: Comparing two performance marketing tools/agenciesJan 24, 2018 by Andreas Reiffen Columnist Andreas Reiffen shares his method for testing two different AdWords tools/agencies — a process which could also […]
SearchCap: Google algorithm update, Super Bowl search ads & voice search
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Unconfirmed Google algorithm update may be better at discounting links and spamFeb 3, 2017 by Barry Schwartz Did Google update their Penguin algorithm? Did Google block private blog network links? Something […]
Black Friday Report: Retail search ad spend shifted from text to shopping ads on desktop
Desktop spend across 2,500 popular product queries increased just marginally over the holiday weekend compared to a year ago.
Contradicting other data, Compete says search traffic growing on the desktop
Firm argues number of searchers and searches per user have grown significantly on the PC since last year.
SearchCap: The Day In Search, December 12, 2011
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Seven Mobile SEO Myths Exposed Not too long ago, the article Mobile SEO is a Myth got a lot of people fired up about the foolish notion that mobile SEO is […]
Report: IAC Is Google’s Biggest Ad Spender, According to Kantar
Kantar Media is taking a stab at estimating advertiser spend on Google, and a new report it produced for AdAge shows IAC/InterActiveCorp spent $174 million on paid search ads in the first three quarters of the year. IAC is, of course, the parent company of Ask.com, Match.com and the Newsweek Daily Beast, among many other […]
SearchCap: The Day In Search, April 12, 2011
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: With +1, Advertising Is Getting Social Anyone willing to bet on Google’s attempts to get social would have to have deep pockets and a short memory. For years, Google crowed about […]
New Research: Amazon Topped Search Spending By Far In 4Q 2010
Amazon.com outspent all other search marketers in the fourth quarter of last year in the U.S., dropping $51 million and dwarfing the rest of the field, according to research covering paid search on Google from Kantar Media’s new syndicated service. The WPP Group company says AT&T was the next-biggest spender, laying out $27 million. Interestingly, […]
SearchCap: The Day In Search, August 6, 2009
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google Shifts Search Ads Closer To Free Results James Carswell noticed that Google, on some browsers, has shifted the search ads on the right hand side of the search results page, […]
Guess Who Is The Top Global Brand Again? You Got It! Google
Millward Brown released their top “BrandZ” report for 2009 (PDF) and Google has top the list, once again. The main difference this year is that Google’s “brand value” is up 16%, from $86 billion to $100 billion this year. Here is a chart of the top ten global brands by Millward Brown: Microsoft ranks number […]
Interbrand Ranks Brand Value: Coke Number 1, MSFT Number 3, Google Number 10
BusinessWeek and Interbrand have come out with their latest ranking of the value of global brands. The big winners, in terms of positive change in the value of the brand, were Google, Apple and Amazon in that order. The greatest losers included Merrill Lynch, Morgan Stanley, Citi, Ford and Gap. The methodology for ranking the […]
SearchCap: The Day In Search, July 21, 2008
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
Google Now The UK’s Top “Superbrand”
Google has moved to the top of another brand survey. This one, in the UK, is based on a consumer survey that involved 1,000 UK brands. Google topped other high-profile consumer brands such as Microsoft, Mercedes Benz, Nike, and BMW. Earlier this year, research firm Millward Brown (a unit of ad agency WPP) named Google […]
SearchCap: The Day In Search, April 21, 2008
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
Google Named Top Global Brand — Again
Millward Brown, a unit of mega ad agency WPP, has named Google the world’s top brand in its annual “Top 100 Most Powerful Brands” survey (report available here). The Guardian UK also covers the study. Millward Brown calculates the ranking based on corporate earnings, consumer survey data, projected future growth, and a host of subjective […]