How I built 5,660 backlinks in 30 days [New strategy]
How to use a new link building strategy called "Reverse Outreach".
Topic: The Guardian
Google Chrome launches new metrics to measure ad-heavy websites
Chrome’s new ad metrics give advertisers more visibility into ad clutter, page quality and inventory value.
Spotify user stats
Important Spotify user stats. Includes data on subscribers, availability, and more.
Tailor Your Feed: The Google Discover fan-out that surfaces niche sites
Here's why it opens a third visibility path for small sites, beyond implicit affinity and the Follow button.
3 questions that reveal your real search performance
Rankings and conversions show outcomes. The bigger challenge is understanding how buyers discover, evaluate, and choose brands.
Why AI visibility starts before search and ends with citations
Most visibility is shaped before the query. Learn how influence, entity signals, and original data determine who AI systems cite.
Utility news content: How to win beyond clicks in AI search
Clicks are declining, but utility content still builds visibility and trust. Here’s how to adapt your newsroom strategy for AI search.
Inside Google Discover: 20 pipelines, 42 million cards, and what they mean for publishers
Three months of feeds reveal how trends, news, video, and ads flow through pipelines — and why some content gets broadcast-level visibility.
7 real-world AI failures that show why adoption keeps going wrong
From illegal trades to chatbot lawsuits, these examples reveal the operational, legal, and reputational risks behind failed AI deployments.
Google AI Overviews cite YouTube most often for health topics: Study
Google’s AI health summaries rely on sources that lack rigorous medical review or evidence, a new analysis finds.
AI displacing traffic? Time to leverage your most undervalued channel.
AI is reshaping search visibility. Learn how to reclaim reach by activating owned audiences and turning email into a scalable growth engine.
How AI answers are disrupting publisher revenue and advertising
A deeper look at the traffic losses, revenue shifts, and emerging models reshaping publishing and search in an AI-first era.
Black Friday 2025: The affiliate PPC compliance playbook
Protect your Black Friday revenue: spot and prevent coupon fraud, monitor brand bidding and secure your affiliate traffic before losing budget.
Call it whatever you want – just don’t call it ‘Answer Engine’
Forget the abbreviation. Your job is still to earn presence and trust in conversational engine results, then make sure that presence pays.
Cloudflare’s Pay Per Crawl: A turning point for SEO and GEO
Pay Per Crawl signals a new web business model – charging AI bots for access and giving content creators a new path to profit.
Is Google biased? An SEO veteran’s perspective
This deep dive uses SEO tools and data analysis to explore the claims, controversies, and facts behind political search results.
Google’s documentation leak: 12 big takeaways for link builders and digital PRs
Links still matter – and relevancy matters a lot. Here are even more learnings that could change how you approach link building or digital PR.
PPC 2023 in review: UA sunsets, Google antitrust trial, X’s downfall and more
If you expected a boring year, you were wrong. Let's explore the most significant changes and updates in PPC that happened in 2023.
The Guardian accuses Microsoft of damaging its reputation with offensive AI-generated poll
The poll asked readers to vote on what could have caused the recent tragic death of 21-year-old Lilie James; murder, accident or suicide.
26% of the top 100 websites are now blocking GPTBot
The number of popular websites blocking ChatGPT has increased 250% in the past month. Pinterest, Indeed and more big brands now block GPTBot.
X referral traffic falls for publishers like BuzzFeed, Reuters, CNN
X, formerly known as a reliable traffic source, has sent less traffic to large and small publishers over the past five years.
Threads FAQ: Everything marketers need to know
Threads has attracted a huge user base and is proving to be a serious Twitter alternative. Get up to speed in this explainer.
UK publishers sue Google for $4.2 billion in lost ad revenue
Lawsuit alleges Google gave preferential treatment to its own ad tech products, which resulted in reduced display ad revenues for publishers.
Outgoing links: Are they beneficial for your site or not?
When it comes to SEO, some questions divide the industry. The potential benefits of outgoing links is one example. Learn more here.
Twitter is testing a new “Tweet Tiles” display for publisher links
The new Tweet formats are an attempt to get more users to click and engage with posts by giving them a more colorful, visual look.
‘It depends’ doesn’t have to be the answer if you ask the right questions; Thursday’s daily brief
Plus, blank images in Top stories and new features in the YouTube results page.
Automation isn’t about what machines can do for you, it’s about what you can do together
Automation puts new capabilities at our fingertips, but success will remain out of reach if you don’t take an active role in guiding those advancements.
Maryland’s ad tax is here, and advertisers should look to their European counterparts for how to deal with it
Last year, Google passed digital service taxes onto advertisers in the UK, Turkey and Austria, and it’s likely to do the same in the U.S. as well.
Could Google passage indexing be leveraging BERT?
How Google leverages BERT depends on the use of the term ‘Passage Indexing’ (although it’s identified as a ranking update).
Social platforms cut streaming quality as ‘social distancing’ wages on
Advertisers could soon be feeling the effects of reduced speeds in the U.S., if they haven't already.
Ticket reseller Viagogo suspended from Google Ads
Industry groups had been calling on Google to stop accepting advertising dollars from the reseller.
Ask an SMXpert: Link prospecting and helpful tools to manage outreach
Content-led link building expert Paddy Moogan offers some practical tips on driving inbound links and collaboration tools to manage outreach campaigns.
SearchCap: Google zero results, European Commission complaints & TrueView
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google showing zero results again for many time, calculations & conversions search resultsNov 25, 2018 by Barry Schwartz And it is back! Google may now show no search results for queries […]
SearchCap: Google hotel packs, impression share target & user comments in search
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Cast your vote: Let’s give ‘exact match’ real meaning with a new nameNov 19, 2018 by Ginny Marvin We’re holding a totally unauthorized vote to rename exact match. Cast your best […]
Why the SaaS model is right for programmatic
By charging a simple subscription fee for the programmatic buying platform, cost-efficient buying and scale spending efficiencies emerge.
Trolls propel Trump to top Google ratings for ‘idiot’
People upset with Trump's recent actions and policies have used several SEO techniques to get pictures of the president at the top of image search results for the word 'idiot'
SearchCap: Google updates ad settings, negative SEO & more
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google updates ‘Ad Settings’ to allow users to turn off targeting signals Jun 14, 2018 by Amy Gesenhues Google is also extending ‘Why this ad?’ notices to all services that display […]
SearchCap: Google Maps, ads, AMP & search updates
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google asking dissatisfied searchers to submit questions manually in the search resultsMay 9, 2018 by Barry Schwartz If Google doesn’t have content for your query, it may ask you to help […]
SearchCap: Google short videos, AdWords scripts & IoT for local search
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Submit your SEO questions to Google for upcoming short Q&A videosOct 9, 2017 by Barry Schwartz Google hasn’t produced short-form SEO video answers for three years, but now they’re looking to […]
SearchCap: Google menu list, Bing popular content & paid mistakes
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google adds menu tab to restaurants’ local panelJul 10, 2017 by Barry Schwartz Google is now adding more tab options to the local panel. Not only do we see an overview […]