Google Offers Advice On Faceted Navigation & Infinite Scroll Web Pages

SEOGoogle has offered up two very technical blog posts on SEO topics covering infinite scroll and faceted navigation search engine friendly techniques.

Infinite Scroll Web Pages

Infinite scroll is what you see on a lot of newer style web sites such as Pinterest, Google Image search results, many landing pages with a lot of products on a single page and other methods. Google’s John Mueller, Maile Ohye, and Joachim Kupke wrote a blog post explaining various techniques to make those types of pages more search engine friendly.

The issue with infinite scroll pages is that web crawlers cannot always emulate the human user behavior, such as scrolling down a page to load more items. If a web crawler cannot access your content, i.e., the content as you scroll down, you likely will not see that content in the search results. Google said that in order to “make sure that search engines can crawl individual items linked from an infinite scroll page, make sure that you or your content management system produces a paginated series (component pages) to go along with your infinite scroll.”

Faceted Navigation

Faceted navigation is when the navigation changes on a page based on the filtering options offered by the web site. This is often seen on large e-commerce sites that let you filter products by color, size, price, and other specifications.

Google’s Maile Ohye and Mehmet Aktuna said faceted navigation is “often not search-friendly since it creates many combinations of URLs with duplicative content.”

They go on to explain techniques to communicate to Google what content is duplicate, how to find all the content within the faceted navigation and the use of nofollow, noindex, robots.txt and canonical tags to go about this.

You can read the technical post over here on faceted navigation.

Related Topics: Channel: SEO | Google: SEO | SEO: Duplicate Content | Top News

Sponsored


About The Author: is Search Engine Land's News Editor and owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics. Barry's personal blog is named Cartoon Barry and he can be followed on Twitter here. For more background information on Barry, see his full bio over here.

Connect with the author via: Email | Twitter | Google+ | LinkedIn



SearchCap:

Get all the top search stories emailed daily!  

Share

Other ways to share:
 

Read before commenting! We welcome constructive comments and allow any that meet our common sense criteria. This means being respectful and polite to others. It means providing helpful information that contributes to a story or discussion. It means leaving links only that substantially add further to a discussion. Comments using foul language, being disrespectful to others or otherwise violating what we believe are common sense standards of discussion will be deleted. Comments may also be removed if they are posted from anonymous accounts. You can read more about our comments policy here.

Comments are closed.

Get Our News, Everywhere!

Daily Email:

Follow Search Engine Land on Twitter @sengineland Like Search Engine Land on Facebook Follow Search Engine Land on Google+ Get the Search Engine Land Feed Connect with Search Engine Land on LinkedIn Check out our Tumblr! See us on Pinterest

 
 

Click to watch SMX conference video

Join us at one of our SMX or MarTech events:

United States

Europe

Australia & China

Learn more about: SMX | MarTech


Free Daily Search News Recap!

SearchCap is a once-per-day newsletter update - sign up below and get the news delivered to you!

 


 

Search Engine Land Periodic Table of SEO Success Factors

Get Your Copy
Read The Full SEO Guide