• http://www.seo-theory.com/ Michael Martinez

    Just say “NO” to Infinite Scroll. It’s a horrible user experience.

  • Pat Grady

    I thought we should design for users, not search engines? Maybe the crawler needs to change.

  • RyanMJones

    in my opinion, not using infinite scroll IS designing for users.

  • Michael Costin


  • http://wtff.com/ 011011010010011101111010

    Your conclusion is based on what ? Did you make any A/B tests ?

    Why should it be “horrible user experience”, when no one forces user to scroll ?

  • http://wtff.com/ 011011010010011101111010

    Leaders of the market disagree with you.
    Just to mention The New York Times.

  • FaceOnMars

    Thank you. Faceted navigation is clearly one of the more useful interface components from a user based perspective. Why ought developers continue to dedicate an inordinate amount of time to “tagging” their site so as search engines can interpret it on their terms? Seems a huge waste in opportunity cost in so far as losing out on time which could be spent pushing the envelope of faceted nav even further.

  • http://www.seo-theory.com/ Michael Martinez

    I don’t need an A/B test to tell me that infinite scroll is an absolutely crappy experience. Get your head out of faux data and stop and ask yourself whether you feel more satisfied reaching the bottom of the page quickly or after clicking on a link several dozen times.

  • http://wtff.com/ 011011010010011101111010

    How is “clicking on a link several dozen times” related to infinite scroll ?
    Scroll is not “clicking”. You obviously have no clue what are you talking about.

    I was under the impression, that you’re more experienced.

  • http://www.serphunter.com.au/ Stuart Shields

    The issue with infinite scroll is that it makes it harder for a user to go back and find what they want… I think A/B tests will show this.

  • http://www.serphunter.com.au/ Stuart Shields

    Sorry but they are only doing what is popular at the moment.. If infinite scroll wasn’t popular they wouldn’t be doing it.

  • http://www.seo-theory.com/ Michael Martinez

    Okay, pressing “page down” or clicking on “more results” — either way, it’s infinite scroll. You obviously don’t run into it on as many sites as I do.

  • http://www.indiabizsource.com/ Anoop Srivastava

    Thanks for sharing it. it good that google provide the solution for infinite scroll pages.

  • Ram Rajput

    Yes, @Pat Grady…. You are right, we should design for users friendly, not search engines. But must be crawler needs to change.

  • albertw

    In general, “Infinite scroll” means a javascript technique that auto detect user is almost reached the bottom of the current page and have a AJAX call to automatically load in more results without any clicks. (Pinterest or twitter stream) “Infinite pagination” is the “more results” UI you are describing, which is annoying. And we consider the “traditional pagination” as the page number row in the bottom, which is the worst experience.

  • http://www.seo-theory.com/ Michael Martinez

    Okay, you guys are obviously not paying attention to how “infinite scroll” is being implemented on sites across the Web. Let’s just leave it at that.

  • RedLeader

    Actually, I like traditional pagination, and I suspect a lot of users do too.

    It makes it really, really easy to link to or reference for others. “Yeah, it’s page 2 of the Red Shirt category” vs “go to the Red Shirt category and flick the mouse wheel a bunch of times, but don’t go too far! Crap, you missed it! (sigh) Now it’s taking 2 minutes to load up a bunch of unintended results”.

  • RedLeader

    Bingo. Infinite scroll is “fun”, which is why it’s used on big image sites like Pinterest, but it’s hardly very usable when looking for specific things, like products on eCommerce sites or articles on news sites.

    Faceted Navigation is just so. damn. useful! I hate platforms that don’t use it (looking at you Shopify and BigCommerce!) because it creates a different type of problem – thousands of duplicate products and dozens of duplicate categories.

    At least in Magento, all faceted navigation links are automatically NoIndex, rel=”canonical” back to the top-level category, so you don’t even need to worry about SEO issues.

  • Jaimie Sirovich

    Making the back button work somehow is a good first step, though. Nail that somehow and it’s 100% better than most of what I see.