How to decide which ecommerce categories deserve more internal links
Your site structure may reflect yesterday’s priorities. Find the gaps and use targeted internal links to support today’s business goals.
Your site structure may reflect yesterday’s priorities. Find the gaps and use targeted internal links to support today’s business goals.
Faceted navigation, URL sprawl, server errors, and AI crawlers can all affect crawl budget. Here’s how to spot issues and keep bots focused.
Gary Illyes says faceted navigation and action parameters dominate Google’s crawl waste, trapping bots in infinite URLs and straining servers.
Faceted navigation helps users but can confuse crawlers. Learn how to manage filters, prevent duplicate content, and keep your site SEO-friendly.
Faceted navigation can potentially lead to overcrawling and slower discovery crawls.
Technical SEO pro Jill Brown offers ways retailers can add content to AJAX-generated category pages.
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: The 2018 Search Engine Land Awards ShortlistMay 22, 2018 by Search Engine Land Congratulations to all of the individuals, agencies and internal brand teams that have been named to this year’s […]
Is mistakenly published content impacting your site's SEO performance? Columnist Glenn Gabe shares a case study detailing how to fix this issue -- and how long it may take to resolve once fixed.
Google has offered up two very technical blog posts on SEO topics covering infinite scroll and faceted navigation search engine friendly techniques. Infinite Scroll Web Pages Infinite scroll is what you see on a lot of newer style web sites such as Pinterest, Google Image search results, many landing pages with a lot of products […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Hot At Sphinn: Automated Tweeting Pros/Cons, Deleting PPC Keywords & More Another busy week of discussion last week on our sister site, Sphinn, with more than a third of the published […]
Kayak travel search launched a formal attack on Microsoft’s Bing Travel yesterday in an article that appeared on Wired, Kayak to Bing: Stop Copying Us!. Apparently, Kayak’s executives are more than a little steamed by the eerily similar look and feel, and even went so far as to put Microsoft on legal notice (presumably a […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
A variety of interesting research papers on search have come out of WWW2008, the 17th International World Wide Web Conference. Some I’ve blogged already. Below is a rundown on those and some other papers that may be of interest. For the attention-challenged, I’ve also included my now patented "Twitter" summary for some of the interesting […]