Duplicate content and SEO: The complete guide
What is duplicate content? And why is it bad for SEO? Get all the info right here.
Topic: Duplicate content
Microsoft Bing explains how duplicate content hurts AI search visibility
Duplicate or similar content on your site makes it hard for AI search engines to interpret your intent signals.
Canonicalization and SEO: A guide for 2026
Learn how to manage duplicate content, streamline indexing, improve crawl efficiency, and more with these canonicalization best practices.
Faceted navigation in SEO: Best practices to avoid issues
Faceted navigation helps users but can confuse crawlers. Learn how to manage filters, prevent duplicate content, and keep your site SEO-friendly.
Index bloat in SEO: What it is & how to fix it
Too many low-value pages in Google’s index? Learn what index bloat is, how it hurts SEO, and the steps to clean up your site for better crawl efficiency.
How canonical URLs work and why they matter for SEO
Canonical URLs help prevent duplicate content in search. Learn what they are, why they matter, and how to set them up correctly to protect rankings.
Google Search Console: How to fix ‘Duplicate without user-selected canonical’
Google selecting the wrong canonical URLs? Here’s how to fix “Duplicate without user-selected canonical” errors and prevent indexing issues.
The Fujiwhara effect on YouTube: AI, Shorts, and the rise of duplicate content
The explosive rise of Shorts and AI fueled a flood of duplicate content – leading YouTube to enforce its inauthentic content policy.
What is technical SEO? The definitive guide
Learn what technical SEO is, why it matters, and how to optimize your site for speed, crawlability, indexation, and structured data—all in one expert guide.
Local vs. traditional SEO
Explore the differences between local and traditional SEO.
What Is Duplicate Content? How It Affects SEO & How to Fix It
Learn what duplicate content is, why it matters for SEO, and how to fix it.
Technical SEO: Don’t rush the process
Cutting audit time can hurt your site. Learn why crawl data, tag validation, and manual checks make technical SEO a worthwhile investment.
How to fix the ‘Alternate page with proper canonical tag’ error in Google Search Console
Fix this GSC error by identifying the true canonical source, inspecting the URL, checking your language folder and more.
How to fix ‘Crawled – Currently not indexed’ error in Google Search Console
Uncover the reasons behind the 'Crawled – Currently not indexed' error in Google Search Console and solutions to get your pages indexed.
8 dangers of copying another brand’s SEO
When trying to match what high-ranking competitor sites are doing, there is a risk of going overboard. Watch out for these SEO pitfalls.
Why 100% indexing isn’t possible, and why that’s OK
While 100% indexing may be possible in terms of 'technical,' it’s likely not going to be possible in reality.
Messy SEO Part 2: The importance of canonicalization
How we began cleaning up canonical tags after the MarTech site consolidation migration.
Messy SEO Part 1: Navigating a site consolidation migration
Search professionals have found themselves cleaning up issues following site consolidation migrations. This is the exact situation I walked into for the MarTech brand.
Video: Fay Friedman on duplicate content, featured snippets & people also ask
In part one we spoke about e-commerce SEO vs property management SEO and here is part two.
Australia gets News Showcase and how Google handles duplicate content for paid and organic: Monday’s daily brief
Plus, Google Ads Auto Applied Recommendations explained
How content consolidation can help boost your rankings
Update, remove and/or merge content to avoid split ranking signals and provide users with a better experience.
Bing considers page quality before indexing
Bing does not want to index and show search results for low quality, spammy or manipulative content.
Google selects canonical URLs based on your site and user preference
If a different URL is chosen, it doesn’t negatively affect your site.
Human vs machine intelligence: how to win when ‘duplicate’ content is unique
Sometimes humans and machines disagree about what content is duplicate content. Here's why--and how to beat the system when it happens.
3 case studies of duplicate content consolidation
Columnist Chris Long shares examples of how he addressed duplicate and similar website content to improve organic search performance for his clients.
SearchCap: Bing ads account linking, scary SEO & duplicate content
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google AMP and call attribution — 5 things you need to know Oct 17, 2017 by Digital Marketing Depot AMP stands for Accelerated Mobile Pages, Google’s open source initiative to improve […]
SearchCap: AdWords dashboards, new Google hotel reviews & featured snippets report
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google confirms it’s rolling out new reviews format for hotelsMay 24, 2017 by Barry Schwartz It’s official, Google is rolling out the more graphical user interface for hotel reviews. AdWords gets […]
The myth of the duplicate content penalty
There is a lot of confusion surrounding how Google handles duplicate content, but columnist Patrick Stox aims to clear it up once and for all.
Study: 29% Of Sites Face Duplicate Content Issues & 80% Aren’t Using Schema.org Microdata
A new study shows that duplicate content issues still rage on, and while people are talking about Schema markup, only 20% of sites have implemented it.
SearchCap: Google UX Not On Desktop, Link Building & Keyword Research
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: How To Build A Customer-Centric Keyword Strategy Columnist Casie Gillette explains how to tap into the questions prospective customers are asking, learn the language they’re using, and use that intelligence to […]
Actually, We Don’t Think Google Hates HARO Links
Despite the buzz going through the SEO industry today, we don’t believe that Google is specifically targeting links that are earned via the popular Help a Reporter Out service. That’s one of the claims from SEO consultant Bill Hartzer, in an article he published yesterday, Google Targets Help A Reporter Out, Press Release Links as […]
Google Offers Advice On Faceted Navigation & Infinite Scroll Web Pages
Google has offered up two very technical blog posts on SEO topics covering infinite scroll and faceted navigation search engine friendly techniques. Infinite Scroll Web Pages Infinite scroll is what you see on a lot of newer style web sites such as Pinterest, Google Image search results, many landing pages with a lot of products […]
Google’s Matt Cutts On Publishers With Duplicate Content: Use The Canonical Tag
In a video released by Matt Cutts, Google’s head of search spam, Matt said publishers who publish similar or duplicative stories on different URLs may use the rel=canonical tag to help consolidate the PageRank of the stories and avoid any issues with Google. Matt Cutts did say that duplicate content won’t hurt you unless you […]
Google’s Matt Cutts: 25-30% Of The Web’s Content Is Duplicate Content & That’s Okay
Matt Cutts, Google’s head of search spam, posted a video today about duplicate content and the repercussions of it within Google’s search results. Matt said that somewhere between 25% to 30% of the content on the web is duplicative. Of all the web pages and content across the internet, over one-quarter of it is repetitive […]
Google’s Matt Cutts: Duplicate Content Won’t Hurt You, Unless It Is Spammy
Duplicate content is a huge topic in the search engine optimization (SEO) space; heck, we even have a category devoted to the topic. But should we worry about it? Google’s head of search spam, Matt Cutts, said he wouldn’t stress about it — that is, unless it is spammy duplicate content. In a video posted […]
What’s Changed With The Periodic Table Of Search Engine Optimization
We’ve updated our Periodic Table Of SEO Success Factors that was created in 2011 to add several new elements, drop a few, broaden it to include “success factors” rather than just “ranking factors” and adjusted weightings of several elements on the table. For those curious about the details, here’s the rundown. First, if you’re not […]
Yes, Google Says It’s Having Problems Listing iTunes Preview Pages
Yes, it is harder to find pages to iTunes apps in Google. But no, the company says, it’s not part of some nefarious plot. Rather, Google’s having technical problems gathering iTunes Preview pages, an issue it’s working to solve. Google has confirmed the issue, saying: We’ve been having some issues fetching pages from the iTunes […]
Hijacking Google Search Results With Duplicate Content
Dan Petrovic has explained how he hijacked a few pages in Google to show his copied version over the original version of the page. For example, he was able to confuse Google into thinking a page on MarketBizz should really show on dejanseo.com.au instead of on marketbizz.nl. How did he do it? He simply copied […]
A Trick To See Your Competitors Links Within Google Webmaster Tools?
Dan Petrovic documented a competitive link hack that can easily been done within Google Webmaster Tools to find all the links pointing to any page on the internet. It is a competitive link hack that seems to work just fine for anyone. The hack takes advantage of the intermediate link feature within webmaster tools. Without […]
An Automated Tool To Eliminate Duplicate Content Issues
BloomReach announced a new software product named Dynamic Duplication Reduction (DDR), that aims to eliminate duplicate content issues on web sites. Typically, software tools are known to cause duplicate content issues but this tool promises to reverse it. The tool deeply crawls your web pages and continuously interprets all content on a site. It will […]