Topic: Maile Ohye

PPC

Decoding GoogleSpeak

There's often a lot of confusion surrounding quotes made by Google representatives, but there doesn't have to be. Columnist Jenny Halasz discusses how to effectively analyze and interpret such statements.

Google Releases Video Series On Taking Your Local Business Online

Google’s Maile Ohye, a well-known personality in the SEO space, has published six-videos adding up to about 30 minutes, containing advice on bringing your local business online. Maile said this is the same advice that Googlers would give “our friends and family” and now they are sharing it with everyone. In the first video, the […]

Up-Close @ SMX West: Experts Weigh In On Mobile SEO Best Practices

What’s your best mobile SEO solution? Responsive design? A mobile dedicated site? An app? Four mobile SEO pros gave their expert insights on how to create successful mobile SEO strategies during the  “Best Practices in Mobile SEO” panel yesterday at SMX West. Moderated by Search Engine Land’s contributing editor Greg Sterling, the session included presentations […]

The Definitive Guide To Technical Mobile SEO

At SMX Advanced, I moderated a panel about technical SEO. Google’s Maile Ohye spoke about SEO best practices for technical implementation of mobile sites based on how Google crawls, indexed, and ranks mobile content and presents it to searchers on mobile devices. She also talked about Google’s recent announcement that the mobile user experience is […]

Google Launches Help Center For Hacked Sites

Google has just launched a help center for hacked sites, complete with step-by-step instructions and videos that outline each part of the process. The videos feature Maile Ohye, Developer Programs Tech Lead at Google (and her Googler colleagues), who told me “we wanted to connect our capability to detect and alert site owners of their hacked […]

Google “Reveals Index Secrets”: Charts Indexing of Your Site Over Time

Yesterday, Google webmaster tools launched Index Status (available under Health) that charts the number of indexed pages for your site over the last year. Total Indexed Count Google says that this count is accurate (unlike the site: search operator) and is post-canonicalization. In other words, if your site includes a lot of duplicate URLs (due […]

SEO In 10 Minutes & Many New Google Webmaster Videos

Maile Ohye, Developer Programs Tech Lead at Google, posted a video on the Google Webmaster Blog about how to learn the “essential” SEO techniques for your web site. It is targeted specifically at sites with under 50 pages or so, that want to rank for their company name and related keywords, and want to be […]

SMX Advanced 2012: Pagination & Canonicalization For The Pros

Pagination & Canonicalization For The Pros Presentations from SMX Advanced, June 2012 Using the pagination tag with optional parameters, sort orders, and filters. Are there still reasons to use robots.txt or noindex? Can a canonical tag really replace a 301? How do you keep your IIS=based site from infinite redirect loops when you canonicalize default […]

Implementing Pagination Attributes Correctly For Google

Google’s latest blog post provides details and a video from Maile Ohye about how they handle the pagination attributes within a page’s source code. You can use these attributes to indicate pages in a series (such as a multi-page article or set of product listings), which enables Google to cluster the pages into a single entity […]

SMX East 2011: Pagination & SEO

Pagination & SEO Presentations from SMX East – NYC, NY, September 2011 What’s the best way to implement complex, paginated sites for effective indexing and ranking? It may not be using conventional wisdom, despite what Google has said to the contrary. Come hear our panelists discuss controversial, but undeniably effective ways to use the rel=canonical […]

SEO

Google Provides New Options for Paginated Content

At SMX Advanced earlier this year, a hot topic was the use of the rel=”canonical” attribute in conjunction with pagination. Maile Ohye of Google noted that the rel=”canonical” attribute was not intended to cluster multiple pages (articles, product lists, etc.) to page one of that series (although it can be used to cluster multiple pages […]

Google Adds URL Parameter Options to Google Webmaster Tools

In 2009, Google launched the parameter handling feature of Google webmaster tools, which enabled site owners to specify the parameters on their site that were optional vs. required.  A year later, they improved this feature by providing an option for a default value. Google says that they’ve seen a positive impact from the usage of those […]

SMX West 2011 Slide Video: Your Toughest Technical SEO Questions Answered

Your Toughest Technical SEO Questions Answered Presentations from SMX West, March 2011 No powerpoint here! This session is all about Q&A to solve the specific technical issues you’re having. Bring your toughest questions! Topics will likely include URL canonicalization (pagination, faceted navigation, breadcrumbs, parameters, analytics tracking, IIS URL issues, redirects, localized URLs…), aggregation and duplication […]

SMX East 2010 Slide Video: Actionable Metrics and Diagnostics

Actionable Metrics and Diagnostics Presentations from SMX East, October 2010 We have hundreds of data points to track how the search engines and visitors are accessing our sites, but what’s really actionable and what’s not worth spending time on? How can you best use data to diagnose issues and make improvements to your site? In […]

SEO

SES Chicago 2010: The Full Recap

SES Chicago 2010 is now over and I wanted to share the live blog coverage I found from the event. Here is the full three days linked to below. Avinash Kaushik Delivers SEM Advice, WebProNews Avinash, Analytics & Making Love To Keywords That Matter, AIM Clear Blog Live from SES Chicago: "Search: Where to Next?", […]

Move Over PageRank, Meet Webmaster Happiness Rank

Move over PageRank and meet Webmaster Happiness Rank. That’s another metric that Google maintains, it turns out. Speaking at SES Chicago today, Senior Developer Programs Engineer, Google, Maile Ohye said Google has a metric to measure webmaster happiness. Every week, Google’s webmaster trends analysts team gets together to talk about how the webmaster’s are reacting […]

Google Webmaster Tools Launches Improved Options for Handling URL Parameters

At SMX East earlier this week, Maile Ohye of Google showed new parameter handling features in Google Webmaster Tools. Today, those features are available to everyone. Google first introduced parameter handling about a year ago. When I wrote about the launch, I described how optional parameters in URLs could cause canonicalization problems and gave a […]

SMX West 2010 Video: The Need for Speed

The Need for Speed Google has sent strong signals that the download speed of web pages matters, not only for the best conversion rates but perhaps as a factor for ranking in the SERPs in the future. In addition, speed can have an impact on how many of your pages get indexed. Here’s how to […]

SearchCap: The Day In Search, May 28, 2010

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google Starting To Manage Its Cash Mountain More Aggressively Google now has roughly $26 billion in cash on hand. That mountain of money has apparently been getting very conservative returns according […]

The Latest On Google News Sitemaps

Back in November 2009, Google News announced they were “in the midst of an exciting transition period” that included a change to the News Sitemap Protocol. News publishers have through April 2010 to modify their News Sitemap to accommodate the new format. What’s so exciting and transitional? I asked Google, thinking that they were changing […]

SEO

Google Webmaster Help Group: Version 2

Today, Google relaunched several of their help forums, moving them from Google Groups to a new help-specific platform. The English and Polish Google Webmaster Help group have made the move to this new format, with the other languages soon to follow. Below, more details about how this change will benefit site owners and a bit […]

Google Defines IP Delivery, Geolocation, & Cloaking

Maile Ohye at the Google Webmaster Central Blog has “defined” what Google considers to be IP delivery, geolocation, and cloaking. On the geolocation front, Google recommends you treat “Googlebot as you would a typical user from a similar location.” So, if Googlebot’s IP is coming from California, then serve up the same page you would […]