• myrstad

    If I understand this correctly: The referral traffic from Google to Facebook has decreased 51%, and the referral traffic from Bing to Facebook has decreased 59%, with a couple of weeks delay.

    So the title COULD be: Bing sending sending 59% less Traffic to Facebook Pages since Google launced “Search Plus Your World”.

    I DO understand that such a title is not tabloid news. But what do we do then, as investigating reporters: Try to find an explanation which also can explain the Bing development? Thas is, an explanation that is has NOTHING to do with the “Search Plus Your World”. Would not that be reasonable?

  • http://www.facebook.com/MarkWelchMktg Mark Welch

    What I find interesting is that recently, I’m seeing more results from LinkedIn, in results from Google Searches for “people names” and “company names.”  Often, LinkedIn results appear before the person’s or business’ professional home page.  And of course, to view most of the content on any LinkedIn page I’m forced to actually log in to LinkedIn.

    For an example, try searching Google for “Mark Welch PPC.” I’m seeing not one but TWO separate links to LinkedIn before the link to my professional home page.

  • http://searchengineland.com/ Danny Sullivan

    The title could be that, sure. We actually added Bing to the headline and put a qualification in the lead a few minutes after posting, because that qualification seemed fair. In the story itself, you’ll also see a section where we list one reason why this might have nothing to do with SPYW and note that we’re checking if there are other possible reasons.

  • http://twitter.com/TheNextCorner Dennis Goedegebuure

    Looking at the traffic in relative terms might give you the wrong idea, aka search (SEO) traffic for Facebook is down.
    Even if SEO traffic would be stable in absolute terms, if other sources has grown significantly, the percentage of the total SEO would represents would decline.

    It would be good to have a look at the methodology:
    “I measured the top external traffic referrers for Fan pages. To make
    sure the sample was reasonably accurate, I measured 500 fan pages. I
    made sure each fan page had at least 100,000 fans to make sure there
    each page had a significant number of pageviews.”

    So hypothetically, it could be the case external referral sources due to the IPO roadshow or the growth of Facebook Apps and Pinterest growth are contributing to the “relative decline” in SEO traffic.

    This is why I always would look at both relative and absolute growth/decline numbers to understand what exactly is going on!

  • http://searchengineland.com/ Danny Sullivan

    Heard back from PageLever, and it’s still unclear why the dropped happened. But it’s pretty clear this doesn’t seem to be something that’s just SPYW related, so we’ve change the headline further and added a note about this to the story.

  • Roland Nagtegaal

    January 7th was the first day I heard about Facebook testing frictionless sharing. So, if the numbers shown are indeed relative, this could be the source for the drop. Other sources sent more traffic, so the percentage from Google and Bing dropped.

  • http://twitter.com/jeffwidman Jeff Widman

    Hey Roland,
    Jeff here from PageLever – this graph actually measures the average pageviews per day per page for the dataset we measured, not a percentage. So it’s not affected by the amount of traffic from other sources. There’s a longer explanation in the original post on our blog: http://pagelever.com/google-seo-traffic-facebook-pages/

  • Roland Nagtegaal

    Thank you Jeff for this explanation. 

    Then I would say: something changed on Facebook that caused pages on their site to be less findable.By the way: funny to see in the graph that Bing is a bit slower then Google to react to changes. The spikes in the Bing graph lack behind the spikes in the Google graph. 

  • daposter

    basic trouble shooting suggests that FB is shooting itself in the foot by providing bad links

  • http://simon-searchmarketing.com/ Geoff S.

    Maybe people have finally just realized how to use their bookmarks, custom start page links and found more direct ways to get there than typing facebook in google or bing and hitting the first link.