Google Testing New AdWords Site Search Extension

A new flavor of AdWords form extensions has been spotted. It’s a site search box, and according to Google, this test is related to the drop-down navigation extension seen in August.

adwords extensions form extensions with site searchUsers can perform an internal site search of the advertiser’s web site right from the search results. After users types in a search query and clicks the “Search Now” button, they are taken to the product search results page on the advertiser’s site. In other words, internal site search results become the landing page.

This could be a powerful extension, in particular, for retailers advertising on category keywords. Success will hinge in large part on proper configuration of an advertiser’s internal search platform. Even for those not participating in this beta, it’s a good reminder to take another last look at your own site search optimization before the holiday crunch time arrives.

Related Topics: Channel: SEM | Google: AdWords | Search Ads: General

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About The Author: writes about paid online marketing topics including paid search, paid social, display and retargeting. Beyond Search Engine Land, Ginny provides search marketing and demand generation advice for ecommerce companies. She can be found on Twitter as @ginnymarvin.

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  • http://www.buzzmaven.com/ Scott Clark

    Ugh… where’s the zip code lookup version of this… I totally need it!

  • Larry Kim

    headline should be: organic site searches have become paid search.

  • Gregory David Keet

    As Larry says… this is indeed a move towards google promting people to use paid search result more frequently… another clever marketing tool brought to you from Google.

  • Ben

    Does this only work for websites that utilize Google Site Search or will it work with site searches not associated with Google (Solr, Sphinx, ElasticSearch)?

  • http://www.davidnrothwell.com/ David Rothwell

    All keywords potentially have a commercial $value, so it’s right and inevitable Google should increase the way its platform is used to monetise them in exchange for appearing there.

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