Google’s Data Highlighter Now Supports Movies, TV, Articles, Products, Local Biz & Apps

google-webmaster-tools-video-1330350240Google has quietly added support for six additional data types to the data highlighter rich snippet markup tool they introduced back in December.

Google initially launched a visual rich snippet markup tool in December to allow less tech-savvy webmasters to markup their event based data. The tool only worked with event data and nothing else.

Google has updated their help page showing the six new data types, in addition to the events data type. They include:

Google will likely continue to add more data types to the data highlighter tool over time.

Hat tip to Kenichi Suzuki for spotting this.

Related Articles:

Related Topics: Channel: SEO | Google: Rich Snippets | Google: SEO | Top News


About The Author: is Search Engine Land's News Editor and owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics. Barry's personal blog is named Cartoon Barry and he can be followed on Twitter here. For more background information on Barry, see his full bio over here.

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  • Deepti Gupta

    Anxious to see what other data types google is going to add.

  • daveintheuk

    This isn’t a tool to help less tech-savvy webmasters (they wouldn’t know about WMT, let alone how to set it up)… it is a tool to discourage the use of open micro formats / markup to cut competitors out of the loop.

  • Nathaniel Bailey

    We have just been using this for products on some clients sites which
    we hadn’t got around to hard coding schema on but I have a question
    about category levels!

    Will google pick up all products regardless to how deep they are in categories?

    example say you have products at*/*/* as well as*/* and*/*/*/*/* at different parts of a site.

    So that’s:*/*/**/**/*/*/*/*

    Will google find the products at those 3 different levels if you only do it for say the first example?

  • Nathaniel Bailey

    Like what? All I can see being added is more options in what’s listed above!

    For example, adding brand and delivery options to products would be good.

  • Nathaniel Bailey

    Its meant to help those with less knowledge of coding, so they too can take advantage of using markup like this.

    Yeah we noticed on a site which we redesigned last week that google didn’t do so well with workout what’s what due to having not re-cached all the pages yet, so we would have to wait for google to catchup on those changes before using the product data highlighter on that site!

  • Rich Amor Indonesia

    Wonder it the benefit of using google’s data highlighter for a blog type website.

  • Leeza Rodriguez

    Can you confirm that it is ok to use this tool to mark up a blog post? According to, a blog post has the properties of an ‘article’ :

    I gave it a whirl last night and waiting to see if anything happens. My only concern is that I already have schema in the footer for local business. This schema is verified in Rich Snippets tool. Do you think it ok to use two different methods (html schema and data highlighter )? Or am I playing with fire?

    thank you

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