Google’s Data Highlighter Now Supports Movies, TV, Articles, Products, Local Biz & Apps
Google has quietly added support for six additional data types to the data highlighter rich snippet markup tool they introduced back in December. Google initially launched a visual rich snippet markup tool in December to allow less tech-savvy webmasters to markup their event based data. The tool only worked with event data and nothing else. […]
Barry Schwartz on May 21, 2013 at 9:48 am | Reading time: 2 minutes
Google has quietly added support for six additional data types to the data highlighter rich snippet markup tool they introduced back in December.
Google initially launched a visual rich snippet markup tool in December to allow less tech-savvy webmasters to markup their event based data. The tool only worked with event data and nothing else.
Google has updated their help page showing the six new data types, in addition to the events data type. They include:
- Articles
- Movies
- TV Episodes
- Products (link currently broken)
- Local Businesses
- Software Applications
Google will likely continue to add more data types to the data highlighter tool over time.
Hat tip to Kenichi Suzuki for spotting this.
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Barry Schwartz is a technologist and a Contributing Editor to Search Engine Land and a member of the programming team for SMX events. He owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics.
In 2019, Barry was awarded the Outstanding Community Services Award from Search Engine Land, in 2018 he was awarded the US Search Awards the "US Search Personality Of The Year," you can learn more over here and in 2023 he was listed as a top 50 most influential PPCer by Marketing O'Clock.
Barry can be followed on X here and you can learn more about Barry Schwartz over here or on his personal site.
In 2019, Barry was awarded the Outstanding Community Services Award from Search Engine Land, in 2018 he was awarded the US Search Awards the "US Search Personality Of The Year," you can learn more over here and in 2023 he was listed as a top 50 most influential PPCer by Marketing O'Clock.
Barry can be followed on X here and you can learn more about Barry Schwartz over here or on his personal site.