In the old days, getting listed on Google just meant having a web site. These days, you can get in by selling products through a virtual store, by having a book, by having a small local business that’s listed in a yellow pages directory and many other ways. To help centralize submission and inclusion information, Google has updated its Submit Your Content page to make it more into what I’d call Content Central, a guide to the many ways of being listed. Google’s also launched an actual Content Central blog, to coincide with the update.

The before:

And the after:

As you can see, four major areas of entry into Google are highlighted:

• Web
• Local
• Media
• Items For Sale

Within each area, there are links to appropriate Google submission aids, such as Webmaster Tools for those dealing with web content, to YouTube’s contact page for potential media partners, to a page designed for book search partners.

Lower on the page, there are also links to more information depending on industry. You can also see them all listed here. Go into an particular industry, such as travel, and suggestions on getting into Google from having a web site to 3D models are listed.

The Content Types page is also a helpful way to see all the types of content that Google accepts and lists. Also check out the Tools page for the many ways to be listed or listing tools that are provided by Google.

Over on the new Content Central Blog,

the first post talks more about the changes to the page.

Related Topics: Google: Content Central

About The Author: Danny Sullivan is editor-in-chief of Search Engine Land. He’s a widely cited authority on search engines and search marketing issues who has covered the space since 1996. Danny also oversees Search Engine Land’s SMX: Search Marketing Expo conference series. He maintains a personal blog called Daggle (and maintains his disclosures page there). He can be found on Facebook, Google + and microblogs on Twitter as @dannysullivan. See more articles by Danny Sullivan