What are AI crawlers and bots?
What are AI crawlers? Learn about the different types of AI crawlers, their purposes, what they can see, and if you should allow them to crawl your site.
Topic: Google Books
Google Knowledge Panel: What it is and how to get featured
Want your brand to stand out in search? Learn how the Google Knowledge Panel works, who qualifies, and how to boost your chances of getting one.
What is the Knowledge Graph? How it affects SEO and visibility
Discover how Google's Knowledge Graph works, why it matters for SEO, and how to optimize your content and entities for enhanced search visibility and authority.
ChatGPT search vs. Google: A deep dive analysis of 62 queries
A detailed analysis of ChatGPT search and Google's performance across 62 queries, with scoring metrics and practical examples.
Google recognizes content creators: A breakthrough for E-E-A-T and SEO
Google now highlights content creators as trusted sources in search results. Here’s why this matters for E-E-A-T and how SEOs can benefit.
How to use Google to search
Learn how to do type-in, image and voice search, plus how to use Google Search for different content types and formats.
Unpacking Google’s 2024 E-E-A-T Knowledge Graph update
Learn how Google is rapidly building its Knowledge Vault and why establishing a strong, E-E-A-T-backed presence is crucial for SEO success.
Digging deeper into the E-E-A-T Knowledge Graph 2023 update
More insights into the E-E-A-T Knowledge Graph 2023 update, the evolution of Knowledge Panels and the importance of E-E-A-T signals.
This day in search marketing history: January 28
Featured snippets introduced, plus: Hamlet Batista passes away, Google buys DeepMind, Google ad labeling and more.
This day in search marketing history: January 26
LinkedIn Ads launches, plus: holiday retail insights, crappy results, Google Panda 3.2, sitemap testing, DuckDuckGo and more.
This day in search marketing history: January 19
Google's page layout algorithm, plus: Matt Cutts resigns from Google, Top Stories deduplication, mobile usability warnings and more.
Google’s podcast knowledge panel update: Your questions answered
If your podcast does not have a knowledge panel yet, make sure your RSS feed adheres to Google's rules
Google mobile search adds book previews
You can now read book previews directly on your smartphone from Google search.
Ending Decade Of Litigation, Court OKs Google Book Scanning As “Fair Use”
A three-judge panel for the US Second Circuit Court of Appeals has definitively ruled that Google’s full-text book scanning is “fair use” and thus protected from claims of copyright infringement. So unless The Authors Guild, which originally sued Google in 2005, wants to appeal to the US Supreme Court, Google has won. Fair use is […]
SearchCap: Germany Wants Google’s Algorithm, Google My Maps Back & Bing Predicts Scottish Referendum
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: German Official: Google Should Reveal Its Ranking Algorithm One of the unanswered questions in the ongoing European-Google antitrust saga is what concrete changes or concessions critics want (or will accept) from […]
Search In Pics: Duck Duck Go Flags, GoTo.com Swag & Google’s Winter Wonderlab
In this week’s Search In Pictures, here are the latest images culled from the Web, showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have, and more.
SearchCap: The Day In Search, November 14, 2013
Below is what happened in search today, as reported on Search Engine Land and from other places across the Web. From Search Engine Land: Court Finds Google’s Book Scanning Is Fair Use: Highlights From The Ruling Nearly ten years after it began and eight years after Google was sued over it, Google’s program that scans […]
Court Finds Google’s Book Scanning Is Fair Use: Highlights From The Ruling
Nearly ten years after it began and eight years after Google was sued over it, Google’s program that scans books in order to make them searchable has been found legal. A judge found fair use, especially in that “Google Books does not supersede or supplant books because it is not a tool to be used to […]
Advanced Authorship: The Deep Dive
Up Close Coverage From SMX Advanced 2013 Recently, I attended the SMX Advanced session, “Authorship: The Deep Dive“, moderated by Elisabeth Osmeloski, and featuring speakers: John Carcutt, Advance Digital, Janet Driscoll Miller, Search Mojo, Mitul Gandhi, seoClarity, and Mark Traphagen, Virante, Inc. There were a number of interesting takeaways. Mitul Gandhi is up first. He […]
Google Authorship Beyond Webpages
In last month’s post about authorship, I shared that Google has been experimenting with inferring authorship for PDF documents in addition to webpages. This piqued my curiosity to see if any other indexable filetypes could also have inferred authorship. Microsoft Office Files PowerPoint files appear to infer authorship similar to PDFs and webpages, looking for […]
Google’s April Fools’ Day 2013 Joke-A-Thon: YouTube Shutdown, Google Nose & More
April Fool’s Day is pretty much like a national … err, international holiday for everyone that works for Google. It seems that nobody else on the Web takes the tradition of pranks and jokes as seriously as Google does — just see our coverage from the last few April Fool’s Days for proof: Google’s Gags […]
Google Adds Publisher Opt-Out Tool For Shopping, Flights, Hotels & Local Search
Don’t want your content to be included in many of Google’s vertical search services, such as Google Shopping or Google+ Local? Google’s got a new tool for that, a result of its agreement earlier this year with the US Federal Trade Commission over anti-trust charges. Announced on the Google Webmaster Central Blog, the new tool […]
SearchCap: The Day In Search, September 17, 2012
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Bing News Expands To Your Facebook Feed With Customizable App Bing News wants to be your go-to place for finding out what’s going on in the world today, whether it be […]
Google Launches Knowledge Graph To Provide Answers, Not Just Links
Hinted at for months, Google formally launched its “Knowledge Graph” today. The new technology is being used to provide popular facts about people, places and things alongside Google’s traditional results. It also allows Google to move toward a new way of searching not for pages that match query terms but for “entities” or concepts that […]
Google Asks Court To Dismiss Book-Scanning Lawsuits
As their long-running legal battle continues, Google has asked a federal judge to dismiss lawsuits brought by authors’ and photographers’ groups over its book-scanning service. According to Bloomberg News, Google told judge Denny Chin that The Authors Guild can’t sue on behalf of the authors because the Guild doesn’t own the copyrights to the books […]
SearchCap: The Day In Search, April 5, 2012
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Group: Google Should Halt All Online Dating Ads Until They’re Sure None Are Fronts For Human Trafficking Google says it’s spending “millions of dollars” to police AdWords ads to ensure they’re […]
SearchCap: The Day In Search, February 9, 2012
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: The Paid Search Uncertainty Principle In 1927, Werner von Heisenberg documented what he referred to as an “Uncertainty Principle” governing quantum mechanics. The Uncertainty Principle holds that an observation cannot precisely […]
To Understand Google Favoritism, Think “If Google+ Were YouTube”
Google’s favoritism of Google+ in its new Search Plus results is just the latest in the line of favoritism it has done with vertical search? It’s not, because Google hasn’t really favored itself with vertical search. It is favoring itself with Google+, and that’s why things are so disturbing. Vertical Search Is What Search Engines […]
SearchCap: The Day In Search, December 27, 2011
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: The Most ‘Liked’ Search & Social Posts Of 2011 The social media experts who write for this column week in and week out don’t just talk – they walk the walk […]
SearchCap: The Day In Search, December 22, 2011
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Blekko Expands: Bigger Index, More Slashtags & New Design Blekko is closing out 2011 with a round of updates that affect the search engine’s front- and back-end — both how it […]
Google’s Mark Twain Birthday Logo Features Tom Sawyer Getting Out Of Painting That Fence
It’s perhaps one of my favorite special Google logos ever, one honoring the 176th birthday of American novelist Mark Twain, the pen name of Samuel Clemens. It shows the classic scene from The Adventures Of Tom Sawyer, where Tom gets someone else to paint his Aunt Polly’s white picket fence. It’s Wide! It is also […]
SearchCap: The Day In Search, November 1, 2011
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google Can Now Execute AJAX & JavaScript For Indexing This morning we reported that the comments on Facebook are being indexed by Google. Google’s Matt Cutts just confirmed on Twitter that […]
SearchCap: The Day In Search, October 6, 2011
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Marketing solutions at Search Engine Land Understand Your Web Visitors Without Using Cookies Multi-site Management: Challenges and Solutions Holistic Marketing: Fitting All the Pieces Together What’s the Secret to Video SEO? […]
SearchCap: The Day In Search, September 16, 2011
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Twitter Announces Analytics For Tweets, Traffic & Buttons This week at TechCrunch Disrupt, Twitter announced Web Analytics to webmasters (and Tweeters) see how their content is being shared and how their […]
Google Books Lawsuit: Trial Proceedings Move Ahead, While Negotiations Continue
The lawsuit over Google Books is back on track for trial but purposely with enough time to allow the parties involved to keep negotiating a settlement. In a New York City courtroom today, Judge Denny Chin heard from Google, the Authors Guild and the American Association Of Publishers about progress in talks. Bloomberg reports that […]
SearchCap: The Day In Search, August 25, 2011
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Think Global — But Make Your Ads Local Find out how to maximize your performance in international PPC campaigns – watch this webcast: “Global Domination through PPC: What you MUST know […]
Google Starts Choosing Winners & Losers Among Its Lab Projects
Three weeks have passed since the surprising news that Google would be shutting down Google Labs, its playground where experimental product ideas went to live or die. We now know a little more about which ones will live and which won’t. Over the past several days, Google has been updating GoogleLabs.com with the status and […]
Google And Largest French Publisher Update Accord On Book Scanning
Hachette Livre, the largest book publisher in France, has reached a book-scanning agreement with Google (actually it did last year; this is an update). The New York Times reports that while other publishers in France are still suing Google for scanning their copyrighted material without permission, the Hachette deal may provide a framework for other […]
SearchCap: The Day In Search, July 25, 2011
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Tech Celebs Most Followed On Google+ While “Real World” Rules On Twitter & Facebook How do you measure the success of a social media site? One of several ways might be […]