Hermann Rorschach Inkblot Inspired Google Logo Lets Users Share What They See

Hermann RorschachToday’s Google logo is inspired by Hermann Rorschach’s famous inkblot test on the anniversary of the Freudian psychologist’s 129th birthday. The Rorschach Inkblot test is a psychoanalysis process where patients are shown ten different inkblot paintings and report what they see in the images. The goal of the test is to gain insight into unconscious portions of a patient’s personality projected onto the inkblots.

The Google logo is framed from the eye of the user holding an inkblot image, with a psychoanalyst sitting to the left, waiting to record answers. The Google letters are arranged in pictures and a window located on the far wall. The search icon leads to search results for Hermann Rorschach.

Users can flip through various inkblot images, some traditional and others a little less traditional, like the pair of gnomes or dinosaurs. (Of course, that may just be what I see.) The logo includes a ‘Share what you see’ link, allowing users to post their answers on their Google+, Facebook or Twitter accounts.

Born in Zürich on this date in 1884, Rorschach lived in Russia where he met his wife, but returned to Switzerland in 1914 to work at the regional psychiatric hospital in Herisau. By 1821, he had authored the book Psychodiagnostik, introducing the concept for the Rorschach Inkblot test. Rorschach died one year after the publication of Psychodiagnostik at the age of 37 on April 1, 1922 from peritonitis.

Here are a few images of the logo, including the ones where I saw gnomes and dinosaurs:

Google Logo Inkblot Share

Google Logo Inkblot Gnomes

Google Logo Inkblot dinosaurs

Related Topics: Channel: Consumer | Google: Logos | Google: User Interface


About The Author: is Third Door Media's General Assignment Correspondent, and reports on the latest news and updates for Marketing Land and Search Engine Land. From 2009 to 2012, she was an award-winning syndicated columnist for a number of daily newspapers from New York to Texas. With more than ten years of marketing management experience, she has contributed to a variety of traditional and online publications, including MarketingProfs.com, SoftwareCEO.com, and Sales and Marketing Management Magazine. Read more of Amy's articles.

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