Auditing and optimizing Google Ads in an age of limited data
Take back control of your Google Ads performance with a smarter audit strategy that uncovers wasted spend and sharpens your targeting.
Topic: Logo
Google rolls out Brand Guidelines for Performance Max
Google's brand guidelines for PMax campaigns centralize asset management to enhance brand control, requiring advertisers to adapt workflows.
Microsoft Advertising shares 6 latest product updates
Microsoft Advertising shared updates related to Display Ads, Video Ads, CTV, PMax and bid strategy. Here's what's new.
Microsoft Logo Extension rolls out globally in open beta
Displaying a brand's logo next to an ad can help its product to stand out from the competition, establish its identity and build trust.
How to establish your brand entity for SEO: A 5-step guide
A well-known, top rated and trusted brand entity is the cornerstone of organic visibility. Here's how to build yours in five steps.
This day in search marketing history: March 26
More sites move to Google mobile-first indexing, plus: Google penalizes entire site over one guest blog post, Google Maps logo bomb and more.
How to create brand style guidelines and why you need them
If you want consistency in your brand content and presence, you need to create brand style guidelines. This guide will explain how.
This day in search marketing history: February 6
AdWords announces Enhanced Campaigns, plus: more Google Shopping ads, Toolbar PageRank, GSC updates, AMP change and more.
This day in search marketing history: January 11
Google's mobile intrusive interstitials penalty, plus: AdWords eases negative keyword management, Search Plus pushing Google+ and more.
This day in search marketing history: January 7
The Spam Clock targets Google spam, plus: link removal request figures, loads of new tools and features, major search deals and more.
This day in search marketing history: January 4
Rap Genius gets out of Google jail, plus: how Rick Santorum made his Google problem worse, Yahoo's new CEO and more
This day in search marketing history: January 1
We launch This Day In Search Marketing History, plus: is Google evil tipping points, popular Search Engine Land articles and more.
Google logo schema markup now requires logos to look good on white backgrounds
This is a new requirement for your logo structured data and if logo does not render well on white backgrounds, it may not qualify for inclusion in search.
Google logo schema gains ImageObject type support
In addition to the URL type, you can now use the ImageObject type.
Google Search Console adds new rich results status reports errors
Here are some details for the rich result reports from Google to help you perform better in the search results.
Sitelinks searchbox, logo enhancement and unparsable structured data report added to GSC
Check out these three new reporting goodies Google just added to Search Console.
Rebranding your local business? Don’t start without reading these tips
Rebranding an established business is not easy, says contributor Jamie Pitman, especially for small businesses. Here are 6 marketing and local search tips to help make the process a success.
Google coding-game doodle marks 50th anniversary of kids learning to code
The Google doodle team partnered with the Google Blockly team and MIT researchers to create "Coding with Carrots," its first-ever coding-game doodle.
SearchCap: Google webspam, Bing bad ads & translation
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google sent 4.3 million messages to webmasters and saw 33% increase in clean-up efforts May 2, 2016 by Barry Schwartz It is now even more important to verify your web site […]
SearchCap: Google AdWords & Bing Ads Bugs, AMP Ranking Signal & Review Stars Bug
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google: AMP Not Yet A Search Ranking SignalFeb 26, 2016 by Barry Schwartz In December, Google said AMP might become a ranking signal. It is not yet, but it still may […]
Bing Updates Its Logo With Uppercase “B” & New Teal Blue Color
"It felt like the right time to freshen things up," says Microsoft spokesperson.
Mapquest Gets A New Look And Logo
Mapquest has introduced a new look and a new retro-chic, 1970s-style logo. The changes are part of a series of upgrades begun prior to the Verizon-AOL acquisition and are largely a result of a new Mapquest partnership with Mapbox. The promised and enhanced features include or will include: A faster, more responsive Mapquest.com for mobile […]
When Was The First Traffic Light Installed? Google Logo Marks Electric Traffic Signal’s 101st Anniversary
Now that it's in the car business, Google is celebrating the first electric light installed in Cleveland, Ohio, with a Doodle designed by Nate Swinehart.
SearchCap: Russia Right To Be Forgotten, Bing Ads, Google AdWords & Bing Pong
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google AdWords Location Extensions Can Also Show Ratings Stars Now Ratings from Google My Business page listings are automatically eligible to show up in search ads. Bing Ads Introduces More Functionality […]
Women’s World Cup 2015 Google Logo Celebrates U.S. Win Over Japan
The U.S. took home its third World Cup title after scoring five goals during last night's final game.
SearchCap: SEO Jobs & Bing Webmaster Tools
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: The Ultimate Guide To Bing Webmaster Tools Contributor John E Lincoln has put together this comprehensive guide to getting started with Bing Webmaster Tools. Be Aware! SEO Might Help You Land […]
SearchCap: Google Kicks Emojis, Google Video Search Broken & Google’s Update
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google Sending Searchers To Nonexistent Videos Can’t find that video that Google listed in your results? It’s not you. It’s Google. Why Don’t My Leads Convert? – June 30 Webcast Ideas […]
Father’s Day 2015 Google Logo Follows Same Style As This Year’s Mother’s Day Logo
Doodler Olivia Huynh says she chose the watercolor texture because she believes there is something comforting and familiar about it.
SearchCap: Google Mobile Winners, Google Maps Hack & Disavowing
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Enterprise Paid Media Campaign Management Platforms: New Market Intelligence Report Do you need an paid media campaign management platform? Act Now: SMX Advanced Early Bird Rates Expire Saturday Search Engine Land’s […]
Google Maps Hack Shows Android Mascot Relieving Itself On Apple Logo
VentureBeat chronicles another episode in the sometimes delightful, sometimes cringe-worthy history of off-color, user generated content on Google Maps. The subject of the hack today is the image of an Android mascot urinating on an Apple logo. Here’s the image as it appeared earlier today via VentureBeat: Google subsequently removed the image. The company also […]
SearchCap: Google Mobile Algorithm Live, Bing Image Search Explained & Emojis
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: IAB: Search Was 50% Of US Digital Ad Spend In 2014, Desktop Still Bigger Than Mobile Search was $24.6 billion of digital ad spend last year. Desktop outpaced mobile search spend […]
Earth Day Quiz: Google’s 2015 Earth Day Logo Answers The Question “Which Animal Are You?”
Today's Google Doodle serves up a search results page with an animal-themed personality quiz from EarthDay.org.
SearchCap: Flickr Search, Yahoo Knowledge Graph, Bing Ads App & EU vs Google
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Reports: EU To File Formal Antitrust Charges Against Google This Week Company could face billions in fines if Commission decides to impose them. Identify and Eliminate Your R.O.T. Content – April […]
When Was The First Mail Delivered Via The Pony Express? Google Logo Game Lets You Ride Your Way To The Answer
Celebrating its 155th anniversary, Google's Pony Express game has players grabbing letters as they avoid boulders, rivers and snow dumps.
SearchCap: Google AdWords URLs, Google Doodle & Right To Be Forgotten
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Official: Google AdWords Rolls Out “Upgraded URLs” For Tracking Parameters Ads (usually) will no longer be re-set and sent back to editorial review when tracking criteria change. The Thorny Dilemma At […]
New Year 2015 Google Logo Says Hello To The New Year With A Bang
Today's Google doodle offers up fireworks to celebrate the first day of 2015.
Search Engine Land’s Top 10 News Stories Of 2014: When Pandas, Penguins & Pigeons Attack
We begin two weeks of year-in-review articles with a look at the most popular news stories we covered in 2014.
SearchCap: Google Weekend Update, Rogue Google Ads Settlement & Our New Site
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Indian Govt. Rages At Google Maps Outing Of Secret Bases In 2013, Google imitated a “mapathon” project in India, offering prizes to encourage people to help fill in gaps and improve […]