Independence Day USA Google Logo Delivers An Animated Short Set To “Stars & Stripes Forever”

July 4 2014 Google LogoToday’s Google logo marks the July 4th holiday with an animated short of a marching band performing John Philip Sousa’s patriotic “Stars and Stripes Forever.”

The logo was designed by Google Doodler Betsy Bauer, with art direction mimicking the classic 1950s cartoons created by the UPA Animation Studio – the same studio that gave us the Mr. Magoo cartoon series.

Bauer says she wanted to make sure the logo’s “story” felt sweet and and sincere, but still celebrated Independence Day.

“When I was a toddler, my dad was a high school band director and baritone player in a couple of community ensembles. I have a lot of fond childhood memories of chasing fireflies during lawn concerts on town squares,” says Bauer, “I was incredibly excited to be able to combine two of the greatest influences in my life into this doodle – hand drawn animation and marching band.”

Google noted the rendition of “Start and Stripes Forever” used in the logo was performed by the US Marine Marching Band.

YouTube user Michael Schiller shared the following video of the logo:

Related Topics: Channel: Consumer | Google: Logos


About The Author: is Third Door Media's General Assignment Correspondent, and reports on the latest news and updates for Marketing Land and Search Engine Land. From 2009 to 2012, she was an award-winning syndicated columnist for a number of daily newspapers from New York to Texas. With more than ten years of marketing management experience, she has contributed to a variety of traditional and online publications, including,, and Sales and Marketing Management Magazine. Read more of Amy's articles.

Connect with the author via: Email | Twitter | Google+ | LinkedIn


Get all the top search stories emailed daily!  


Other ways to share:

Read before commenting! We welcome constructive comments and allow any that meet our common sense criteria. This means being respectful and polite to others. It means providing helpful information that contributes to a story or discussion. It means leaving links only that substantially add further to a discussion. Comments using foul language, being disrespectful to others or otherwise violating what we believe are common sense standards of discussion will be deleted. Comments may also be removed if they are posted from anonymous accounts. You can read more about our comments policy here.

Get Our News, Everywhere!

Daily Email:

Follow Search Engine Land on Twitter @sengineland Like Search Engine Land on Facebook Follow Search Engine Land on Google+ Get the Search Engine Land Feed Connect with Search Engine Land on LinkedIn Check out our Tumblr! See us on Pinterest


Click to watch SMX conference video

Join us at one of our SMX or MarTech events:

United States


Australia & China

Learn more about: SMX | MarTech

Free Daily Search News Recap!

SearchCap is a once-per-day newsletter update - sign up below and get the news delivered to you!



Search Engine Land Periodic Table of SEO Success Factors

Get Your Copy
Read The Full SEO Guide