Interesting Quotes From Google’s Search Lead, Amit Singhal

Amit Singhal is the man who is responsible for Google web search. All the searches done on Google are technically under his watch. So when an interview was posted named The human search engine, where Mark Prigg from the London Evening Standard interviewed Amit Singhal, I got excited.

The interview shares some insights into Amit’s role at Google, how Google tests new algorithms, and what the future for Google search is. I though it would be fun to categorize the quotes into those three groups and simply quote the story:

Amit At Google:

I came in and said ‘I’m a search academic, why don’t you let me practise that?’ I didn’t really read the Google code, and wrote a parallel version, telling them, ‘This is how I would do it.
My original algorithm has become a foundation on which we have an even more beautiful building.

Google Tests Algorithms:

We have the entire web in a sandbox that only our engineers can see, and our engineers can take their new algorithm and see it change millions of queries. If it works, we send it to testers, whom we pay, but we don’t tell them what they are testing.
Then we take a tiny slice, one per cent of our users, and expose them to this change. We measure things such as where on the page they click, when they click higher – that’s good for us.
Concurrently we have approximately 100 ideas floating around that people are testing – we test thousands in a year. Last year we ran around 20,000 experiments. Clearly they don’t all make it out there but we run the process very scientifically.
We look at that with a group of senior people who come together every week, and we decide if it’s good for users, the web ecosystem and for our systems.

Future Of Google Search:

That team is doing such amazing science, and bringing me closer to my childhood dream – how does it get any better?
But still the ultimate aim for Singhal is to build the Star Trek communicator of his childhood. “The key to this is when you can have a Star Trek Googlephone, where you can say, ‘Google, tell me how Alfred Nobel made his money’.
You can seek any knowledge on demand. How much more productive would humanity be if we can achieve this? “Today I feel more excited about my dream, it is almost within grasp,” says Singhal.

Related Stories:

Related Topics: Channel: Industry | Google: Employees

Sponsored


About The Author: is Search Engine Land's News Editor and owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics. Barry's personal blog is named Cartoon Barry and he can be followed on Twitter here. For more background information on Barry, see his full bio over here.

Connect with the author via: Email | Twitter | Google+ | LinkedIn



SearchCap:

Get all the top search stories emailed daily!  

Share

Other ways to share:
 

Read before commenting! We welcome constructive comments and allow any that meet our common sense criteria. This means being respectful and polite to others. It means providing helpful information that contributes to a story or discussion. It means leaving links only that substantially add further to a discussion. Comments using foul language, being disrespectful to others or otherwise violating what we believe are common sense standards of discussion will be deleted. Comments may also be removed if they are posted from anonymous accounts. You can read more about our comments policy here.
  • http://www.apogeeresults.com Joshua Butler

    It seems Amit at Google wants to create Siri. It seems we should be an Android version of Siri soon, but how soon?

Get Our News, Everywhere!

Daily Email:

Follow Search Engine Land on Twitter @sengineland Like Search Engine Land on Facebook Follow Search Engine Land on Google+ Get the Search Engine Land Feed Connect with Search Engine Land on LinkedIn Check out our Tumblr! See us on Pinterest

 
 

Click to watch SMX conference video

Join us at one of our SMX or MarTech events:

United States

Europe

Australia & China

Learn more about: SMX | MarTech


Free Daily Search News Recap!

SearchCap is a once-per-day newsletter update - sign up below and get the news delivered to you!

 


 

Search Engine Land Periodic Table of SEO Success Factors

Get Your Copy
Read The Full SEO Guide