How semantics and topical authority improve local SEO
Creating fewer, more purposeful pages can improve relevance, reduce duplication, and strengthen local search performance.
Topic: Amit Singhal
Lookback: Google Panda algorithm update launched 13 years ago
Here's a complete history of the Google Panda Update, its impact on search results, and its lasting legacy on SEO.
Query Deserves Freshness: What it is and how it works
Query deserves freshness (QDF) is a model Google uses to rank fresh content for queries that need new info.
This day in search marketing history: March 12
Go inside a Google search quality meeting, plus: Google core search ranking algorithm update, how Google prices and ranks ads and more.
This day in search marketing history: March 3
Google Panda name revealed, plus: desktop page experience update completes rollout, Interflora gets its Google rankings back and more.
How to update content and dates for SEO in 2023
Google says that only significant content changes should lead to updated article dates. Here are a few ways you can approach this.
Content creators are concerned with the new AI features in Bing and Google
Will traffic from search to publishers drop with the new long chat like answers.
This day in search marketing history: February 8
Google Chrome's 'not secure' warning, plus: Search Ads 360, Google News and Discover penalties, content farms and more.
This day in search marketing history: February 3
How Google uses AI in search, plus: an unconfirmed Google algorithm update, Amit Singhal leaving Google, bad ads and more.
This day in search marketing history: January 28
Featured snippets introduced, plus: Hamlet Batista passes away, Google buys DeepMind, Google ad labeling and more.
This day in search marketing history: January 20
Matt Cutts forks guest blogging, plus: Semrush buys Backlinko, ranking factor study, a Google search quality rater interview and more.
This day in search marketing history: January 14
What happened when we turned off AMP, plus: Shopify's chat bug, comment spam, mobile first, missing tweets and more.
This day in search marketing history: January 13
Google's Matt Cutts search integrity tour, plus: core updates, Carol Bartz becomes Yahoo CEO, Baidu censors Google and more.
How Google search personalization works: Professors and politicians just don’t understand
Google has told us how search works. We know plenty about how it works. But a professor seems confused about search personalization.
How to improve E-A-T for YMYL pages
Learn what type of content Google considers to be "Your Money or Your Life" and where to focus your SEO efforts to improve Expertise, Authoritativeness and Trustworthiness for those pages.
Controversy over Google Featured Snippets stealing publisher traffic reignites
Google said it will take feedback into consideration.
Google employee walkout followed by call for Google blackout at 11:10 am Pacific time
There is a call to users to stop using Google services for short period to show support for the walkout.
Updated: Google’s Ben Gomes expands role to head all of search as John Giannandrea moves to Apple to head AI
Role previously held by John Giannandrea to be split between Jeff Dean and Ben Gomes
SearchCap: Amit Singhal joins Uber, Google AMP carousels & more
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Former Google search chief Amit Singhal joins Uber Jan 20, 2017 by Danny Sullivan Singhal will become a senior vice president of engineering, overseeing Uber’s Maps & Marketplace departments. Google AMP […]
Former Google search chief Amit Singhal joins Uber
Singhal will become a senior vice president of engineering, overseeing Uber's Maps & Marketplace departments.
SearchCap: Google’s New Search Head, Google Ads Against Radicals & Google Expands Shopping Campaigns
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Amit Singhal, The Head Of Google Search, To Leave The Company For Philanthropic Purposes Feb 3, 2016 by Barry Schwartz After 15 years, Google’s head of search, Amit Singhal, is leaving […]
Amit Singhal, The Head Of Google Search, To Leave The Company For Philanthropic Purposes
After 15 years, Google's head of search, Amit Singhal, is leaving the company.
SearchCap: Google Dance, Bing Logo & Amit Singhal Interview
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Bing Ads Updates Keyword Planner With Impression Share Comparisons And MoreJan 14, 2016 by Ginny Marvin Version 2 of the keyword planning tool is now available in all Bing Ads accounts. […]
How Google’s Search Chief Has Been Living The “Mobile First” Life For Over A Year
Amit Singhal has been living his digital life mostly off his two smartphones for more than a year.
Worldwide, More Than Half Of Google’s Searches Happen On Mobile
Google also says it has indexed 100 million links within apps.
SearchCap: Google App Indexing API Boost, AdWords Audience Insights & Google News SEO
Below is what happened in search today, as reported on Search Engine Land and from other places across the Web. From Search Engine Land: Google Adds Additional Ranking Boost For Using App Indexing APISep 30, 2015 by Barry Schwartz Google announced a new ranking boost for App Indexing, as well as a new iOS indexing […]
Google Authorship May Be Dead, But Author Rank Is Not
Google ended its three-year experiment with Google Authorship yesterday, but the use of Author Rank to improve search results will continue. Wait — you can have Author Rank without Google Authorship? And just what is Google Authorship versus Author Rank? Come along, because they are different things — and Author Rank lives on. What Google Authorship […]
SearchCap: 890 Google Search Changes, Knowledge Graph PR Nightmare & New Interfaces
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google Knowledge Graph Proves To Be (Brief) PR Nightmare For Major UK Brand Greggs Bakery The UK’s Greggs Bakery took a hit recently when its logo was hi-jacked via Google’s knowledge […]
Google Made 890 Improvements To Search Over The Past Year
In a Google+ post from Google head of search Amit Singhal, Google shares they have made “more than 890 improvements to Google Search last year alone.” In 2009, Google told us they made between 350 to 400 changes to search and in 2010, they said they made 550 improvements to search in the past year. […]
Google’s Matt Cutts: Link Building Is Sweat Plus Creativity
Back in June, Google head of webspam Matt Cutts participated in the annual You&A at SMX Advanced in Seattle, an hour-long event in which he was interviewed by SEL founding editor Danny Sullivan live in front of a large audience. A variety topics were covered, including important Google news, changes, and updates. The video itself is now on […]
SearchCap: Suing SEOs, Googlebot Render Page & Top AdWords Impressions
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Adapting to Change, Harnessing New Trends, Eyeing the Future Search Engine Land Summit You deliver results daily, but staying successful means identifying opportunities, implementing new technologies and processes, developing great […]
Long-Term SEO: Sustainable Tactics, Strategies & Solutions
Last month, I attended the Long-Term SEO: How To Win For Years, Not Days session at SMX West. I have worked in the search industry since 1995. I have seen search engine optimization (SEO) trends and tactics come and go… and I’ve also seen fundamental, universal concepts get stronger and stronger over time. So what […]
IE8 Users Don’t Get Forwarded To Google Secure Search
At the moment, users of IE8, still the most popular version of the Internet Explorer browser worldwide, are being sent to unsecure search on Google. The move to send users to Google regular servers instead of secure servers is related to Google seeming to work through how it deals with people still using the older […]
Search Marketing Expo West 2014 Live Blog Coverage Recap
The Search Marketing Expo West show this year has just ended. Three days of jammed packed content and tips on search, social, display and more. If you missed it or you want a recap of what happened, below are a listing of live blog coverage from the event over the past three days. #SMX: The […]
SearchCap: The Day In Search, March 12, 2014
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google Reviewing “Not Provided,” Withholding Keywords From Organic But Not Paid Search Clicks When Google moved to secure search in October 2011, it was a blow to publishers, who began losing […]
Google Reviewing “Not Provided,” Withholding Keywords From Organic But Not Paid Search Clicks
When Google moved to secure search in October 2011, it was a blow to publishers, who began losing data about the search terms used to reach their sites. It also opened Google up to claims of hypocrisy, in that advertisers continued to receive the terms. Now, Google says it’s reexamining the issue and seeking a […]
Google’s New Look Search Results: Still An Experiment
More and more searchers, SEOs, webmasters and advertisers are seeing the new Google design test we’ve covered here a couple times where the ads blend in more to the search results and the font size is larger and the underlined links are gone. Last night, at Search Marketing Expo West, Google’s head of search, Amit […]
Google Confirms Giant Banner Ad Test Is Dead
Back in October, Google started experimenting with large banner ads at the top of branded search results on Google.com. If you haven’t noticed them lately, there’s a reason. In his SMX West keynote discussion with Danny Sullivan yesterday, Google’s Amit Singhal said the test failed and is over. Presumably the click-through rates (CTR) on the […]
Google To Publishers Concerned Over The Knowledge Graph; Searchers Still Need Your Content
In the keynote session last night at Search Marketing Expo West, Google’s head of search, Amit Singhal tried to address the concern of publishers that their content is being scraped and used by Google’s Knowledge Graph, ending with the user not having to click on the search results to get the answer. Danny Sullivan, in […]
Live Blog: Head Of Google Search Amit Singhal Keynote At SMX West 2014
Good evening/afternoon (or early morning for our European readers!) from sunny San Jose, Calif., where day one of our SMX West conference is almost finished. We’re wrapping up the Marketing Land Digital Marketing Summit with a keynote conversation between Google’s Amit Singhal and Danny Sullivan, founding editor of both Marketing Land and Search Engine Land. […]