10 Key Takeaways From Meet The Search Engines @ SMX West

key-door-keyhole-600 Another SMX is in the books! This show definitely had one of the most engaged attendee groups I have ever seen at any conference in recent memory. The polite, attentive search engine marketers weren't there to just network and enjoy the San Jose sun. They were interested and looking for answers. And on day three of SMX West 2014, the Meet The Search Engines session delivered a lot of those answers. This panel is generally one of the crown jewel sessions at SMX and drew yet another big crowd. Bing's Duane Forrester (@duaneforrester) and Google's Matt Cutts (@mattcutts) were jovial, infor [...]


Bing: Poor Grammar & Typos May Result In Lower Search Rankings

spelling-grammar-typos-600 Duane Forrester from Bing wrote a blog post on the Bing Webmaster Blog suggesting that Bing's search ranking algorithms do in fact consider poor grammar, typos and poor language to be part of their ranking factors. Duane said, "just as you’re judging others’ writing, so the engines judge yours." Meaning, Bing does look at how a page of content is written. If the page has typos, grammar issues and so forth, to the extent that it might stop a reader from reading on - then it might also negatively hurt your rankings in Bing. Duane wrote: If you [as a human] struggle to get past typo [...]


Bing Webmaster Guidelines Updated To Include Demotions For Keyword Stuffing

bing-600 Bing has quietly updated their Webmaster Guidelines to include a stern warning to webmasters who think they can use keyword stuffing techniques to manipulate their rankings and get away with it. The warning says Bing may demote the site or delist the site that is using keyword stuffing. The new section was added sometime yesterday to their guidelines document. Here is the new keyword stuffing section: When creating content, make sure to create your content for real users and readers, not to entice search engines to rank your content better. Stuffing your content with specific keywords w [...]


Bing: Don’t Be Held Hostage Over The Perfect Domain Name

bing-2013-logo-featured Duane Forrester, Bing's Senior Product Manager, posted on the Bing Webmaster Blog that you should not be too crazed over picking an expensive domain name for your new web site. He said, even when you buy old domain names that are pricy, those domain names may have some bad history. Domain names with bad history can actually be a negative and thus less valuable than brand new domain names never used. He recommends you check the Way Back Machine when investigating what content was on the domain prior to buying it. He also recommends that you don't spend your whole budget on your domain nam [...]


Bing: It’s A Myth That Keyword Rich Domain Names Improve Search Rankings

seo-domain-ranking-featured Microsoft Bing's Senior Product Manager, Duane Forrester, wrote last night at the Bing Webmaster Blog that it is only a myth that in today's ranking algorithms that a keyword rich domain name will make enough of an impact on your rankings to give you a major boost above your competitors. Duane said that maybe "10 years ago" there was some truth to that but today - that is not the case. The domain and keywords in that "domain send less and less" ranking signals to the overall Bing ranking algorithm. Duane said this is a good thing because the other signals can rank sites based on better m [...]


Bing’s New Music Video Search Results Page Showcases Popular Videos With Related Artists & Albums Lists

bing-music-featured Bing has rolled out a new music video search results page today. From now on, when searching for a music video by song title, artist or album, users will see the following box at the top of their search results, showcasing the "most popular" music video related to the search, along with details and a list of "Top Songs" connected to the video. Bing says it is showcasing videos from, "Leading sites including YouTube, Vimeo, MTV, Artist Direct and more." The subsequent videos listed under the featured video are sorted by relevancy based a user's search by song title, artist or album. [...]


Bing Gets ‘Klout-orship” As Verified Klout Snapshots Now Identify Authors & Content In Bing

Klout-Logo Klout has becoming a much more powerful tool than simply measuring social significance. Bing and Klout have teamed up to form a puesdo-authorship alliance that will appear in the search results pages. A new Klout-verified 'Snapshot' will show in Bing along with social icons, Klout scores and even the two most influential public moments from Twitter over the past 7 days and the best of your Instagram feed over the past 3 months. According to an official Klout blog post, this integration this is a significant partnership for Bing users: "Search is one of the most common ways that informa [...]


Bing SEO Ranking Factors 2013 Study By SearchMetrics

searchmetrics-bing-ranking-factors Searchmetrics has released their SEO ranking factors for Bing, Microsoft's search engine, today. Similar to their Google ranking factors, Searchmetrics analyzed 10,000 popular keywords and 300,000 websites appearing in the top 30 search results and looked at how various factors correlated with rankings. The top five key findings were: (1) Top brands rank higher on Bing, as they do in Google. (2) Backlink numbers are closely linked to higher rankings on Bing (3) Social signals closely linked to higher rankings (4) Quality content is important for search rankings (5) On page te [...]


What The Government Shutdown Means For .gov SEO

government-govt-generic-240px As part of the US government shut down, many .gov sites have also shut down, replaced by messages like this: “Due to the lapse in federal government funding, this website is not available. We sincerely regret this inconvenience.” But one day, the government will start up again and government agencies will once again focus on ensuring that the information their sites provide is easily available to US citizens. We know that Americans primarily use search to access government information, so once the shutdown is over, it won’t be enough that the web sites power up. They also need to b [...]


Bing Tests Sub Secondary Level Deep Links In Search Listings

bing-logo Bing is running an experiment with their deep links in the search results. Now Bing is testing displaying sub or secondary level deep links for some search results. That means that under a search listing that has deep links, you may see additional sub-level deep links beneath the main deep links. Here is a picture from @tecnonetblog: Bing recently experimented with deep links in the search box overlay. Related Stories: Bing Tests Deep Links Within Search Box Results Bing Updates Deep Links Management While Google Displays Up To Ten Sitelinks Bing: More Than 50% Of Sea [...]


Bing Details Four Ways Not To Build Links

bing-links-featured Duane Forrester, Senior Product Manager at Microsoft Bing, wrote a blog post on the Bing Webmaster Blog, detailing four ways you do not want to build links to your site. The four ways not to build links by Bing include: (1) Blind Requests: Don't simply mass or template email web sites blindly for links. Don't buy email lists and send out a mass email asking these webmasters and web sites to link to you. (2) Blog/Forum Comments: Don't drop links in blog comments or forum threads, said Bing. Duane said it simply will not help you rank better in the search results. (3) Link Injection [...]


Google’s PR Problem Is Bing’s Opportunity

Google has a PR problem. No, I don’t mean PageRank. I’m talking about the original definition of PR – Public Relations. And, it’s maybe less Public Relations than it is Webmaster Relations. You see, Google hasn't done a good job of balancing content about problems with content about successes and improvements. They haven't really needed to -- with 70% market share of search, there wasn't a competitor in sight. But, as Bing gains market share (both in general and through their partnerships with FaceBook and Siri), Google is going to need to pay more attention to their communi [...]


Bing Updates Deep Links Management While Google Displays Up To Ten Sitelinks

bing-google-logos Microsoft Bing announced changes to the way they allow webmasters to manage their "deep links" in the search results, while Google has quietly added up to ten sitelinks for a navigational query. Bing Deep Links Update Vincent Wehren, Senior Program Manager at Bing Webmaster Tools, announced on the Bing Webmaster blog that they have updated the Deep Links management feature by removing features in order to make it more useful to webmasters. The features webmasters have access to now for managing "deep links" (Google calls them Sitelinks) include: Block a deep link URL from showing up anyw [...]


Bing Experiments With Social Search By Adding New Bing Boards To Search Results

bing-social-featured Bing announced today that they are adding a new social element to their search results with the introduction of Bing Boards. Currently being created by, "...a small group of food and lifestyle bloggers, experts and social influencers," the Bing Boards are a collection of images, videos and links focused on a specific topic pulled together by the board creator. "It could be a hobby, a political or social issue, an area of pop culture: the topics are as varied as the people who are interested in them," claims Bing. According to the announcement, the visual boards will appear in the middle co [...]


SMX Advanced: Microsoft’s Gurdeep Singh Pall Talks About Voice Search, Entities & More

bing-click-featured Day two of our SMX Advanced event is getting started with our second keynote event: a conversation with Microsoft's Gurdeep Singh Pall. He's the VP for the Information Platform & Experience team at Microsoft, and is responsible for vision, product strategy and R&D for Bing. Search Engine Land's founding editor, Danny Sullivan, is leading the conversation and we're set to get started. So feel free to follow along below. I'll use "DS" for Danny and "GSP" for Gurdeep as I type. We're going to start with a short presentation from Gurdeep before the conversation part. Bing is do [...]


Bing Officially Releases Bing XML Sitemap Plugin 1.0

bing-logo After releasing a preview of the Bing sitemap plugin a few months ago, Bing is ready to officially launch the Bing XML Sitemap Plugin 1.0 to the public. This sitemap plugin allows webmasters to easily create XML sitemap files for their websites that can be submitted to Bing Webmaster Tools or other search engines. It works on both Internet Information Services (IIS) for Windows Server and Apache HTTP Server. What has changed between the beta version released a few months ago and the release today? Automatically ping the search engines after each Sitemap update (currently ping Bing an [...]


The Ultimate Guide to Multilingual and Multiregional SEO

When you begin to get into multilingual and multiregional SEO, you know that you have taken a step forward as an SEO expert. Why? Well, because you are probably dealing with a large, complex site that demands the expertise of someone who knows what they are talking about. If you are dealing in multilingual or multinational SEO, then you are managing a complex website strategy that serves multiple locations and languages -- not just one. Lucky for you, most everything you need to know about multilingual and multiregional SEO is listed in this post. So, even if you are a first-timer, you now [...]


Study: Top Reason A User Would Block A Site From A Search? Too Many Ads

An online survey examining SEO assumptions by SurveyMonkey found that the No. 1 reason users would block a website from their search results was if the website contained too many ads. If given an option to remove a website from future search results, 68 percent of the respondents said they would block a website because it had too many ads, while 60 percent claimed they would block a site because of poor quality content. Respondents were more forgiving of typos and grammar mistakes, with 26 percent claiming to block a website with typos and only 23 percent blocking a website containing bad g [...]


Study: Many Searchers Choose Google Over Bing Even When Google’s Name Is On Bing’s Results

Survey Monkey SEO Assumptions Question 2 In a recent study by SurveyMonkey examining SEO assumptions, respondents were given two search result pages, one with a page header labeled "Google" and the other with a page header labeled "Bing," and asked which page of results they preferred. Even when the page header labels were swapped, more users preferred the Google search results. Of 641 survey respondents, 379 participants received a survey asking which of two search result pages they preferred. One page of results for the term "file taxes" included true Google results and the other page included true Bing results. The Google page [...]


Bing Offers Recommendations for SEO-Friendly AJAX: Suggests HTML5 pushState

bing logo Bing has announced support for HTML5 pushState as a way to implement AJAX on a site in a way that enables Bing to crawl and index the URLs and content. As Google has supported this implementation since early 2012, site owners finally have an AJAX option that can be crawled and indexed by both major search engines in the United States. (The ease of implementing is another story altogether.) Bing tells me that while they still support the #! version of crawlable AJAX originally launched by Google, they're finding it's not implemented correctly much of the time, and they strongly recommend pus [...]


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