Bing SEO
Search Engine Land is your source for Bing SEO news and content. You’ll find a variety of up-to-date and authoritative resources, including the latest news, tactic-rich tutorials, and the latest data to help you work smarter and make better decisions.
What you read here is written by our experienced in-house team, and subject matter experts from leading brands and agencies.
Don’t miss out! Get the Search Engine Land newsletter delivered daily to your inbox. Subscribe for free!
60,000 websites using Cloudflare turned on IndexNow
IndexNow is an initiative by Microsoft and Yandex to push content to search engines that launched in October 2021.
Microsoft list of Bingbot IP addresses released
Knowing which bot is really from Microsoft Bing and which is not can help you decide which rogue bots to block from your site.
Index when? IndexNow, say Bing and Yandex; Tuesday’s daily brief
Plus, industry insights for technical SEOs and the brands that hire them, courtesy of Aira and Women in Tech SEO.
IndexNow – new initiative by Microsoft and Yandex to push content to search engines
Google seems to currently not be participating in this initiative.
Second annual Search Engine Land Award for Advancing Diversity and Inclusion in Search Marketing: Nominations open
We're elated to announce that this year’s awards will include a guest judge, last year’s winner Areej AbuAli.
New pilots from Microsoft Ads and the secret to happiness at work; Wednesday’s daily brief
Plus, B2B tech finally sees the SEO light
Now you can speed up your site indexing in Bing; Tuesday’s daily brief
Plus, Q&A about ETAs and RSAs
Bing content submission API now available to all
Now you can push your content and HTML directly to Bing Search without the need for crawling.
Is Google adjusting the FLoC strategy?; Friday’s daily brief
Plus, HTML success factors for SEO
Meet Make Every feature Binary: Bing’s sparse neural network for improved search relevance
MEB helps Bing get closer to search intent by understanding relationships beyond pure semantics.
Finally, Shopify site owners can edit their robots.txt files
The rollout began on Friday and should now be available for all sites.
User experience is the difference between mediocre and next-level search marketing
A positive user experience is the now and the future of helping your target audiences get things done while meeting your marketing KPIs.
Microsoft Bing opens Content Submission API as beta
This not only helps expedite indexing but also bypassing crawling, reducing server resources necessary for being indexed by Microsoft Bing.
How to gain value from broken backlinks
A guide to reaping the benefits of broken backlinks — both yours and your competitors’.
Microsoft proposes method to automatically submit URLs from WordPress to search engines
Microsoft wants to build into the core of WordPress the ability to automatically push new and updated URLs to Bing and other search engines.
Bing Webmaster Tools adds crawl requests, crawl errors & indexed pages to performance report
You can now see crawling and indexing data directly in the search performance report.
Bing Webmaster Tools adds Microsoft Clarity integration
Plus, Microsoft says deeper integration between Webmaster Tools and Clarity is coming.
Bing revamps Site Explorer in new Bing Webmaster Tools
This tool gives SEOs information on how Microsoft Bing does just that and then gives you more data on clicks, impressions, links, errors, warnings, indexing issues and much more.
Bing applies AI and natural language models to autosuggest, People Also Ask
Intelligent answers and semantic highlighting are also rolling out to more markets.
Bing’s new robots.txt tester can help SEOs identify crawling issues
The new Bing Webmaster Tool can also be used to edit robots.txt files and check URLs for errors instantly.
Bing considers page quality before indexing
Bing does not want to index and show search results for low quality, spammy or manipulative content.
A deeper dive into more of the Bing Search ranking factors
Why author and site reputation, completeness of content, transparency of authorship and negativity are important to watch.
Bing uses user engagement metrics for ranking websites in search
But Bing looks at these signals in a holistic manner for ranking purposes.
Why machine learning and understanding searcher intent is so important to search
Write for the user, don't get bogged down in keywords - it is all about searcher intent.
Replay: What SEOs need to know about Bing Webmaster Guidelines
The latest updates to the guidelines include how Bing crawls, indexes, ranks web pages and handles search spam.
Bing’s new URL Inspection tool: What it does and why to use it
A quick side-by-side of Bing vs Google's URL Inspection tools.
Microsoft launched revamped Bing Webmaster Tools
With this launch, Bing added a URL inspection tool with some exciting features.
Bing Webmaster Tools gets a new robots.txt tester
Here is another tool you can use from Bing to see how BingBot can or cannot access your web pages.
Bing published WordPress plugin to submit content immediately to Bing’s search index
You can now get your WordPress content indexed immediately using Bing Webmaster Tools plugin.
Bing updates its Webmaster Guidelines
These new Bing guidelines discuss the fundamental principles behind how Bing crawls, indexes and ranks content - make sure to review them.
Bing supports rel=sponsored & rel=ugc
You can use the rel="nofollow" or rel="sponsored" or rel="ugc" attributes, to "prevent the links from being followed by a crawler and from potentially impacting search rankings.
Bing’s search ranking factors; relevance, quality & credibility, user engagement, freshness, location and page load time
Want to know how Bing ranks web pages? Here is how Bing describes it within its own guidelines.
Bing Webmaster Tools new Site Scan feature finds SEO issues
New goodies are in Bing Webmaster Tools; first we got a competitive link tool and now a new SEO audit tool.
Bing Webmaster Tools now gives you competitive link data
You do not need to have the site verified to see the site's link profile in Bing Webmaster Tools.
Technical SEO for Shopify: A guide to optimizing your store for search engines
How to address the technical limitations in Shopify to improve your store’s search visibility.
Bing can now answer queries with a simple ‘Yes’ or ‘No’
The yes/no summary uses natural-language modeling and comes with a carousel of sources.
Bing migrates Submit URL, Block URL and Crawl Control to the new Webmaster Tools
Bing Webmaster Tools will be fully revamped by July, Bing’s Fabrice Canel said at SMX London.
SMX Overtime: Schema and structured data — hidden gold for SEOs
Technical SEO Chris Long discusses the benefits of schema, MREIDs and markup for e-commerce category pages and more.
The White House wants us to use Schema for COVID-19 announcements
Private sector businesses are also urged to use the new “SpecialAnnouncement” and “eventAttendanceMode” tags when appropriate.
Bing adds snippet controls to help sites control their search result previews
Google began supporting these new controls last September and now Bing adds control for snippets.