Bing Webmaster Tools Search Performance reports gains comparisons

Microsoft has added the ability to compare date ranges within the Search Performance report in Bing Webmaster Tools. This allows you to compare metrics and data points such as clicks, impressions, CTR, keywords, and pages across various date ranges.

What Microsoft said. Microsoft wrote:

“These enhancements enable in-depth analysis, providing invaluable insights for optimizing online presence and improving visibility. This means businesses can now make more informed decisions, identify key trends, and effectively adjust their marketing strategies to achieve better results.”

Microsoft also made user experience improvements in time filters, the company added.

What it looks like. Here is a screenshot showing the new “compare” option in the Search Performance report in Bing Webmaster Tools:

Why is this helpful. Microsoft posted a few ways these comparisons helps you, including:

• Identifying key trends and patterns
• Evaluating the effectiveness of their marketing campaigns
• Gaining insights from seasonal search data
• Setting benchmarks and goals using historical data
• Identifying areas for improvement in search performance

Why we care. Google has offered comparing data in Search Console for a while, plus all the third-party tools offer this.

But now you can compare this data directly in Bing Webmaster Tools without having to export this data to a third-party tool. This should save you a lot of time, by not having to use another tool to compare your Bing Search data.