Microsoft’s Live.com Advertises On Google

Jan 3, 2007 at 9:38pm ET by Jennifer Slegg

It is always amusing when one of the big search engines advertisers on one of the other ones. Both Google and Yahoo advertise through each other’s PPC programs. And now it looks like Microsoft has jumped into it as well, by advertising Live.com through Google AdWords, according to Google Blogoscoped.

However, the same search on Yahoo doesn’t show the same Live.com ad, so they are obviously being selective about where they spend their advertising dollars!

Opinions expressed in the article are those of the guest author and not necessarily Search Engine Land.

Jennifer Slegg

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3 COMMENTS ON Microsoft’s Live.com Advertises On Google

mad4, January 4th, 2007 at 3:02 am ET:

Wonder what their quality score is. :)

Search The Web 2, January 4th, 2007 at 5:54 pm ET:

Jen,
Now all Big 4 are on Google. Hard to complete these 4 in ad position for search.

Kimber Cook, January 4th, 2007 at 10:31 pm ET:

funny. i just noticed earlier today on my myspace page, right above the google search bar was a banner ad for live.com search.

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