New AdWords Editor Version 10.3 Now Available

AdWords EditorGoogle released the latest version of AdWords Editor yesterday to all AdWords users. Here is an overview of what is new in version 10.3.

Sitelinks: The new version supports enhanced sitelinks, allowing you to add two lines of text, and a new Sitelink Import Setting (see below) offers the opportunity to import sitelinks with the same text and different URLs. This option is available under Tools > Settings (Windows) or AdWords Editor > Preferences (Mac).

adwords-editor-sitelinks-urls

Targeting: The new set of “Affinity Categories (reach)” which are defined to reflect the categorization of TV audiences, are now available from the Interest Categories tab when assigning audiences to ad groups. New Gender and Age tabs are also included among the options under Targeting.

Age Gender Demographic Targeting AdWords Editor 10.3

Image Ads: Editor also now supports 970×250 image ads.

What’s missing? New newest version of AdWords Editor still leaves out support for many features, among them video ad campaigns and all extensions with the exception of Location, Sitelinks and Dynamic Search Ad Extensions.

Related Topics: Channel: SEM | Google | Google: AdWords

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About The Author: writes about paid online marketing topics including paid search, paid social, display and retargeting. Beyond Search Engine Land, Ginny provides search marketing and demand generation advice for ecommerce companies. She can be found on Twitter as @ginnymarvin.

Connect with the author via: Email | Twitter



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  • Ernesto Badillo

    Still missing the modified broad match config?

  • Carolina Rivera

    This version seems to have
    few bugs. So far I had to re-start 3 times as it freezes when uploading.

  • Toni Voutilainen

    Still no label support? Wow.

  • Guest

    When can we use the keywords negative list in editor…?

  • Han Gao

    When can we use the keywords negative list…

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