New AdWords Editor Version 10.3 Now Available
Google released the latest version of AdWords Editor yesterday to all AdWords users. Here is an overview of what is new in version 10.3.
Sitelinks: The new version supports enhanced sitelinks, allowing you to add two lines of text, and a new Sitelink Import Setting (see below) offers the opportunity to import sitelinks with the same text and different URLs. This option is available under Tools > Settings (Windows) or AdWords Editor > Preferences (Mac).
Targeting: The new set of “Affinity Categories (reach)” which are defined to reflect the categorization of TV audiences, are now available from the Interest Categories tab when assigning audiences to ad groups. New Gender and Age tabs are also included among the options under Targeting.
Image Ads: Editor also now supports 970×250 image ads.
What’s missing? New newest version of AdWords Editor still leaves out support for many features, among them video ad campaigns and all extensions with the exception of Location, Sitelinks and Dynamic Search Ad Extensions.
(Some images used under license from Shutterstock.com.)
No fluff - just the best news in paid search marketing every week.