A new change in AdWords allows marketers to schedule reports to run any day of the week. Up to now, reports could be scheduled for the first of the month, daily or weekly on Monday. So, if you report Friday through Thursday, for example, scheduled reports weren’t very helpful.
Now, you can schedule weekly reports for any day of the week. Reports can span the previous 7, 14 or 30 days and emailed to you on the day that best meets your reporting needs.