New Look for Places Results On Google.com

Several people spotted a Google test involving a new look for local results on Google.com. It substitutes a horizontal map for a vertical one on the right rail (thus allowing more ads to appear above the fold) and gray pins instead of red. The gray pushpins become red when moused over. Here’s a screen showing […]

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Several people spotted a Google test involving a new look for local results on Google.com. It substitutes a horizontal map for a vertical one on the right rail (thus allowing more ads to appear above the fold) and gray pins instead of red. The gray pushpins become red when moused over.

Here’s a screen showing the current look of Google Places search results:

Screen Shot 2011 10 31 At 7.47.48 AM

Here’s the new SERP being tested, which features the horizontal map in the upper right and the gray-to-red pins:

Screen Shot 2011 10 31 At 7.53.23 AM

My guess is that Google ultimately won’t adopt the horizontal-rectangle version of the map you see immediately above. However the company is clearly trying to find a balance between a large map (effectively a big icon indicating local), that takes up valuable ad space, and one that is too small or out of proportion with the page dimensions.

The screencast below shows the newlook format in action.

For more discussion see Mike Blumenthal’s blog or Optilocal.

Postscript: Mike B. is now reporting that the gray pins are live. However this isn’t true across the country. Perhaps it’s just rolling out and will be live nationally in a couple of days.

A Google blog post shows the new format and some other updates/upgrades to Places search results, including a greatly enhanced right column:

Screen Shot 2011 11 01 At 12.50.46 PM


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About the author

Greg Sterling
Contributor
Greg Sterling is a Contributing Editor to Search Engine Land, a member of the programming team for SMX events and the VP, Market Insights at Uberall.

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