Now “Undo” Google AdWords Changes From Change History Reports

google-adwords-square-logoTaking action after a completing a test in Google AdWords may just have become a whole lot easier. An new “undo” button was spotted last night in the Change History reporting by Heather Cooan, director of client services at Clix Marketing.

Here’s a screenshot from Heather’s account after she clicked on the “undo” button next to one of the line items. Heather notes that a new line item is created when the change is marked as undone, and the “undo” button is made available in case you want to revert back again.

Google AdWords Undo Button in Change History ReportsThe feature doesn’t appear to have rolled out to everyone yet, so you’re not alone if you don’t see it yet.

Related Topics: Channel: SEM | Google | Google: AdWords | Search Ads | Search Ads: General | Top News


About The Author: writes about paid online marketing topics including paid search, paid social, display and retargeting. Beyond Search Engine Land, Ginny provides search marketing and demand generation advice for ecommerce companies. She can be found on Twitter as @ginnymarvin.

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  • Kim Clinkunbroomer

    This is a beta, so if it sticks it will probably be a while before it is seen at large in advertisers accounts.

  • Kim Clinkunbroomer

    This is a beta, so if it sticks it will probably be a while before it is seen at large in advertisers accounts.

  • James R. Halloran

    Well, that can certainly be useful! Anything that saves time in testing is saving time in other marketing functions.

  • PK Group

    Hope this sticks, any improvement to Adwords is always welcome!

  • Sean Burrows

    Client making stupid changes to your account? UNDO!!

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