SearchCap: Google interstitial penalty, AdWords pathways & more

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

From Search Engine Land:

• Google confirms rolling out the mobile intrusive interstitials penalty yesterday
  Jan 11, 2017 by Barry Schwartz

  Google said the mobile intrusive interstitial penalty went live yesterday, but webmasters have not claimed any issues yet.

• Ad copy hack for your AdWords pathways
  Jan 11, 2017 by Jason Puckett

  Ad copy implementation and testing for Single Keyword Ad Groups (SKAGs) can be difficult; use columnist Jason Puckett’s hack to make your life easier.

• Wanted: Session ideas for SMX Advanced
  Jan 11, 2017 by Chris Sherman

  We want your input to help us plan our upcoming SMX Advanced conference, which will be taking place June 13–14, 2017. Specifically, we’d love to hear from you if you have an great idea for a session that you think should be on the agenda. And if you’re interested in speaking at the show, the […]

Recent Headlines From MarTech, Our Sister Site Dedicated To Internet Marketing:

• The flexibility requirement for SEO agencies
• YouTube Top 10 ads in December: Jennifer Hudson helps drive Shell’s “Best Day of My Life” to top of list
• Going beyond ‘right consumer, right time, right place’
• Why SEO & lousy content don’t mix
• 3 ways to thrive in the year of customer experience
• The B2I marketing organization: How IBM’s CMO of North America organizes for business-to-individual marketing
• Facebook will let Pages broadcast live videos from desktop web
• Twitter to shutter Dashboard, an app for businesses to manage accounts
• Responsive ads for the Google Display Network: 6 months in
• A marketer’s guide to Facebook’s fake news problem and what is being done to fix it
• Stop hogging the conversation with clients and higher-ups. How to share your insights while encouraging listener engagement
• 4 ways to win the inbox in 2017
• Instagram will show ads to the 150 million people viewing Stories daily
• Study: Gen Z more discriminating, more advertising-resistant than Gen X or Y

Search News From Around The Web:

Industry

• Vizion Interactive Named Search Engine Marketing Agency of Record for Universal Pictures Home Entertainment, Vizion Interactive

Local & Maps

• Introducing insights in the Google My Business API, Google Geo Developers Blog
• The opening concert of the Elbphilharmonie Hamburg live and in 360°, blog.google
• Yelp Dramatically Improves Mobile Search Experience, Mike Blumenthal

Link Building

• Google: Don’t Use Our Link Operator, Search Engine Roundtable

Searching

• Google Assistant on the Pixel finally gains the ability to take screenshots, 9to5Google
• iOS Users Can Scroll Away The Google AMP Top Bar, Search Engine Roundtable
• Searching deep and dark: Building a Google for the less visible parts of the web, Salon.com

SEO

• 8 Predictions for SEO in 2017, Moz
• No Need to Resubmit Pages to Google Search Monthly, thesempost.com
• Real Estate SEO: 7 Ways to Earn Traffic & Leads, BruceClay.com
• Stop and step away from the migration, State of Digital

SEM / Paid Search

• A Day in the Life of a PPC Marketing Account Manager – Andrew, periscopix.co.uk
• How To Decrease Your PPC Budget, But Not Your Results, Search Engine People
• You’re Bidding On All the Wrong Keywords, PPC Hero