SMX West: The Search Police Video With Google’s Matt Cutts & Bing’s Duane Forrester

One of the highlights from the SMX West show a week ago was the session named “The Search Police: Matt & Duane’s Excellent Search Engine Adventure.” The panel featured Google’s Matt Cutts and Bing’s Duane Forrester as Bill & Ted with Danny Sullivan playing Rufus. Matt (Bill) and Duane (Ted) both give presentations and then […]

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Matt-&-Duane-Excellent-Search-AventureOne of the highlights from the SMX West show a week ago was the session named “The Search Police: Matt & Duane’s Excellent Search Engine Adventure.”

The panel featured Google’s Matt Cutts and Bing’s Duane Forrester as Bill & Ted with Danny Sullivan playing Rufus. Matt (Bill) and Duane (Ted) both give presentations and then answer questions from the attendees.

Here is the full video:

There were a lot of nuggets that came out of this video, from the next Penguin and Panda updates to link networks being discredited and penalized to a discussion of whether the PageRank indicator in the Google toolbar should go.


About the author

Barry Schwartz
Staff
Barry Schwartz is a technologist and a Contributing Editor to Search Engine Land and a member of the programming team for SMX events. He owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics.

In 2019, Barry was awarded the Outstanding Community Services Award from Search Engine Land, in 2018 he was awarded the US Search Awards the "US Search Personality Of The Year," you can learn more over here and in 2023 he was listed as a top 50 most influential PPCer by Marketing O'Clock.

Barry can be followed on X here and you can learn more about Barry Schwartz over here or on his personal site.

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