Two reports have come out almost simultaneously, from Efficient Frontier and SearchIgnite, offering insights into the US paid search market for Q3 2009. The two data sets are based on client search campaigns managed by both firms. The data are directionally consistent in most cases but slightly different in terms of specific percentages and figures.
Search spending overall:
Share of paid-search ad spend:
Efficient Frontier offers some additional detail on Bing in particular:
Both firms said that overall search spending was up and that Bing showed growth in terms of both share of spend and clicks. In part because of these numbers, financial analysts expect Google to report strong results on Thursday this week.