Two reports have come out almost simultaneously, from Efficient Frontier and SearchIgnite, offering insights into the US paid search market for Q3 2009. The two data sets are based on client search campaigns managed by both firms. The data are directionally consistent in most cases but slightly different in terms of specific percentages and figures.

Search spending overall:

Efficient Frontier:

SearchIgnite:

Share of paid-search ad spend:

Efficient Frontier:

SearchIgnite:

Bing specifics:

Efficient Frontier offers some additional detail on Bing in particular:

Both firms said that overall search spending was up and that Bing showed growth in terms of both share of spend and clicks. In part because of these numbers, financial analysts expect Google to report strong results on Thursday this week.

Related Topics: Channel: Search | Search Marketing: General | SEM Industry: General | SEM Industry: Stats

About The Author: Greg Sterling is a Contributing Editor at Search Engine Land. He writes a personal blog Screenwerk, about SoLoMo issues and connecting the dots between online and offline. He also posts at Internet2Go, which is focused on the mobile Internet. Follow him @gsterling. See more articles by Greg Sterling

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