• http://www.adwordadviser.com Calum@adwordadviser.com

    Thank you for sharing your method. This is a good approach and I like the idea of using data from other sources such as paid advertising to fine tuning your organic ‘ad copy’.
    I have a slight concern about using ads set to rotate on optimise as this will only let your ads compete on click through.
    I think I would opt for split testing the ads on rotate so each ad is shown an even number of times. This will allow the comparison of conversion rate for each ad which should be a significant factor in choosing the better performing copy.
    Through my experience managing AdWords campaigns I have often found when testing ad copy that ads with lower click through rates can still produce a more profitable return on investment.