Carrie Hill

Carrie Hill is the co-founder of Ignitor Digital, along with long-time colleague Mary Bowling. After years working for other agencies and learning the ins and outs of great customer service, Carrie and Mary opened Ignitor Digital to serve the small and very small business with top-quality Local Search, SEO and Social Media services. When not working, Carrie loves to cook for friends and family, hang out with her pretty awesome kids, and read books that have little-to-no educational value!

Google

Gathering New Keyword Insights In A (Not Provided) World

Not Provided is all anyone is talking about these days — with good reason. Holding data hostage and forcing users to buy ads to see it is pretty dirty pool, in my opinion. Most of my clients cannot lay out the money just to grab data, so we’ve had to come up with some creative […]

Local Marketing

Local Businesses, Ensure Your AdWords Accounts Are On Target

Paid Advertising Platforms are growing exponentially on what seems like a weekly basis. What once was Keywords + Ad + Bid = Money has now become a full-time job. Bid adjustments, rules, remarketing, extensions, day-parting, local or geographic targeting, modified broad match, and more — the vocabulary alone is a struggle for small business owners […]

Amazon Advertising

Google Analytics Rolls Out Solutions Gallery

The quest for the right Google Analytics dashboard, custom report or advanced segment generally begins with a problem that you cannot solve. Until now, you searched for others with your same problem and hoped they shared the solution in a blog post so you didn’t have to figure it out all by yourself. While there’s real value […]

Analytics & Conversion

Analytics For The New Social Media Manager

I have been astounded at the number of social media jobs brands large and small have created over the last year. With each month, more brands realize that Social media isn’t an afterthought; it’s something that takes time, strategy, attention and even aggression to keep ahead of the pack. With all of these new positions come a […]

Google

Reporting On Social Media Engagement

I was in this industry when people were starting to throw around the phrase Web 2.0. Video marketing was in its infancy, Facebook was only for college students, and MySpace was where you sold things to a 12-year-old. Along with my time in the industry, social media has grown from a conversation we had with […]

Amazon Advertising

How To: Google Analytics Installation For Novices & Beginners

If you’re an intermediate to advanced Google Analytics user, this article will probably be of little interest to you personally. I suggest you bookmark it anyway as a reference for clients or friends who are just starting out with Analytics. As a long-time agency employee, I see many clients, prospects and even casual acquaintances with […]

Amazon Advertising

A Primer On AdWords Remarketing Using Google Analytics

Remarketing has been around for quite a while as part of the Google AdWords suite of tools. Remarketing works by creating a “list” or “audience” within Google AdWords. The pages that are pertinent to that audience are tagged with special code that allows Google to place a cookie in the browser of anyone who visits […]

1

Figure Out What Is Important, Then Measure It

As search marketers, we are constantly digging around in analytics, finding data, thinking it looks neat, then stepping back and saying, “But is this important?” I’ve done this a million times, and recently came across a quote that put some of what I’m always looking for into perspective. Don’t make the measurable things important but […]

1

Virtual Pageviews Or Event Tracking – Which Is Right For You?

An interesting challenge came across my desk this week. A site owner had installed a new contact form plugin on their WordPress website and they were struggling with tracking the submissions. The form submit button triggered some JavaScript and didn’t then open its own thank you page within the site. The problem? Virtual Pageviews were previously chosen […]

Analytics & Conversion

Are You In Danger Of An Online Traffic Crisis?

As relative newcomers to the world of analytics and site and revenue improvements through analytics, many clients ask me about the traffic sources chart in their Google dashboard:   Why is this important? I give one explanation of this as a measure of “Are my eggs all in one basket?” and “What happens if they […]