Gathering New Keyword Insights In A (Not Provided) World
Not Provided is all anyone is talking about these days — with good reason. Holding data hostage and forcing users to buy ads to see it is...
Carrie Hill
Carrie Hill is the co-founder of Ignitor Digital, along with long-time colleague Mary Bowling. After years working for other agencies and learning the ins and outs of great customer service, Carrie and Mary opened Ignitor Digital to serve the small and very small business with top-quality Local Search, SEO and Social Media services. When not working, Carrie loves to cook for friends and family, hang out with her pretty awesome kids, and read books that have little-to-no educational value!
Local Businesses, Ensure Your AdWords Accounts Are On Target
Paid Advertising Platforms are growing exponentially on what seems like a weekly basis. What once was Keywords + Ad + Bid = Money has now become a...
Measuring The Effect Of Semantic Markup On Your Search Traffic
There’s a lot of buzz these days around the wonderful world of Schema, semantic markup, and rich snippets — much of it centered around the...
How To Analyze The Impact Of Your Marketing Activities In Google Analytics
I work with a wide variety of clients across a wide variety of industries, and one of the most common issues I come across is what I call analytics...
Using Advanced Segments & Scroll Depth To Test Content Types In Analytics
Last month, I gave readers some tips on measuring engagement using Google Analytics and WordPress. This month, I want to dig deeper into how you can...
How To Measure Content Engagement With Analytics & WordPress
For many of us that own blogs and generate excellent relatable content, engagement seems to linger just beyond our reach. We write well,...
Drilling Into Top Conversion Paths For Valuable Insights
Getting the whole story from your analytics is always a work in progress. Not only do we need to look at user behaviors (or the lack thereof), we...
Google Analytics Rolls Out Solutions Gallery
The quest for the right Google Analytics dashboard, custom report or advanced segment generally begins with a problem that you cannot solve. Until...
Analytics For The New Social Media Manager
I have been astounded at the number of social media jobs brands large and small have created over the last year. With each month, more brands realize...
Analytics Matched Search Queries Vs. AdWords Keyword Details Report
A question recently came across my desk regarding the use of the Matched Search Queries Report in Analytics when compared to the Keyword Details...
Reporting On Social Media Engagement
I was in this industry when people were starting to throw around the phrase Web 2.0. Video marketing was in its infancy, Facebook was only for...
How To Gather Evidence To Help Determine If It’s Time For A Mobile Website
Is t time for a mobile website? I was talking to some clients a few weeks ago and in separate conversations, both asked me if it was time for a...
How To Turn (Not Provided) Into Useful, Actionable Data
We’ve all seen it, lurking in our Analytics reports, nearly always at the top, sucking a huge chunk of data into a black hole of uncertainty...
How To: Google Analytics Installation For Novices & Beginners
If you’re an intermediate to advanced Google Analytics user, this article will probably be of little interest to you personally. I suggest you...
A Primer On AdWords Remarketing Using Google Analytics
Remarketing has been around for quite a while as part of the Google AdWords suite of tools. Remarketing works by creating a “list” or...
Figure Out What Is Important, Then Measure It
As search marketers, we are constantly digging around in analytics, finding data, thinking it looks neat, then stepping back and saying, “But...
Virtual Pageviews Or Event Tracking – Which Is Right For You?
An interesting challenge came across my desk this week. A site owner had installed a new contact form plugin on their WordPress website and they were...
Using Data To Plan Your Future, Not Look To The Past
Data is everywhere, we can pull numbers from a wide variety of resources – put them in spreadsheets, compare them to each other, draw conclusions...
Using Google Analytics To Collect & Benefit From AdWords Position ROI
As an agency, we talk a lot about client expectations and understanding. Reality and actuality sometimes don’t start off in the same place, or even...
Are You In Danger Of An Online Traffic Crisis?
As relative newcomers to the world of analytics and site and revenue improvements through analytics, many clients ask me about the traffic sources...