• http://www.optify.net Uri@optify.net

    Hi Barry,
    Nice way to look at the different tactics and their timing. Not sure I totally agree with the fact that you even need to separate those, but it’s a good way to prioritize efforts. The bottom line is, you should always do all of them – marketing is a mix, and one effort will not get you the result you need, while a mix of them, as you nicely put it, will “multiplies your chances of having a successful search campaign 10 fold.”
    I would add lead generation to social media as well; in the last few months we see increasing number of leads coming from social media engagement. Our customers who effectively participate in social media get an increasing number of leads from those conversations.
    We recently posted an article about it, if you’d like to check it out.