4 pillars of an effective enterprise AI strategy
Learn how to build a strong AI roadmap by assessing your organization's AI readiness and focusing on these key elements.
Topic: Cisco
News SEO and generative AI: Inside a ‘parasitical relationship’
A look at how news publishers and media outlets can retain traffic, revenue and relevancy in the generative AI era.
What’s behind the hype about Customer Data Platforms?
How CDPs aim to solve some of marketers' most vexing challenges.
Ask the SMXpert: SEO markup and structured data
Looking for insights into newer markup options and advanced structured data? SMXpert Alexis Sanders shares additional pointers to help you refine, update and optimize your content.
Search Engine Land’s Community Corner: Celebrating #IWD and SMX speakers
This week, as we celebrate International Women's Day, we feature the lineup of female experts presenting next week at SMX West.
SearchCap: Google featured snippets, Bing Ads audience segmentation & link building
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google publishes comprehensive guide to featured snippetsJan 30, 2018 by Barry Schwartz Learn more about how Google’s featured work, the variations and some of the challenges Google faces with these snippets. […]
SearchCap: Twitter AMP analytics, Bing Ads & targeting branded searches
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Twitter broadens its AMP support to include analytics Dec 6, 2017 by Amy Gesenhues Twitter says the new AMP analytics feature will help distinguish page views happening on Twitter versus organic […]
SearchCap: AdWords dashboards, new Google hotel reviews & featured snippets report
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google confirms it’s rolling out new reviews format for hotelsMay 24, 2017 by Barry Schwartz It’s official, Google is rolling out the more graphical user interface for hotel reviews. AdWords gets […]
MarTech Rates Increase Saturday. Save $350 — Register Now!
Join innovators and main street brands pioneering marketing technology at MarTech: The Marketing Tech Conference. Save $350 on your ticket by registering this week! Attend for: Sessions, panels and keynotes featuring senior-level marketers who are driving the organizational changes necessary for their companies to thrive in this age of technology-powered marketing. See the agenda. Presenters […]
Industry Survey: PPC Is Losing Ability To Generate Leads
SEO continues to be the top lead generating channel among U.S. digital marketers, while PPC’s effectiveness as a lead gen channel is dropping significantly. B2B marketers are even saying that social media marketing is now more effective than PPC as a lead gen channel. That’s according to the 2nd annual State of Digital Marketing survey […]
SearchCap: The Day In Search, March 23, 2011
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Yahoo Reveals Secrets Of “Search Direct” Alogrithm I had about 20 minutes with Yahoo’s Shashi Seth after the press conference to discuss a range of things related to the Search Direct […]
Obama’s Silicon Valley “Tech Supper” – Who Sat Where? Why Was He There?
Why was he there? Who wasn’t invited and why? What did they talk about? Why was he really there?
Why I’m Not Deleting My Facebook Account (Yet)
Jason Calacanis plans to commit “Facebook suicide” today and become the latest in a line of prominent tech people to delete their accounts. I considered doing the same back in December but have hung in there. That’s not due to gaining more faith in Facebook. Instead, I shifted to sharing via a fan page. You […]
What’s The Best Formula For B2B Search Marketing Success?
Today, B2B marketers have many choices when implementing a successful search marketing program. Should you be using SEO (Search Engine Optimization), SMO (Social Media Optimization), or PPC (Pay Per Click) advertising to generate traffic and new leads? Should one method be used without the others or should they always be combined in order to realize […]
Who Does Twitter Love? Breaking Down The Twitter Suggested Users List
In some ways, it’s the Who’s Who of Twitter — the Twitter Suggested Users list. These are the 241 people Twitter currently suggests that new people should follow. Below, a look at who makes it by categories, such as media or sports. Who’s getting Twitter’s love (such as the New York Times) and who’s not […]
SMX London Keynote Preview: Brian Fetherstonhaugh
Brian Fetherstonhaugh, Chairman and CEO, OgilvyOne Worldwide will be presenting the keynote address at SMX London next week. We’re extremely excited and honored to have Brian give this talk. He has a unique vantage point on how brands are built, how corporate cultures are created, and what happens as the world goes digital. Brian is […]
SMX West 2009 Video: Training the Company on SEO
In House: Training the Company on SEO In-house SEO isn’t easy, and often short staffed. In this session, you’ll learn how to bring in an SEO novice and work with the entire development team to help you execute SEO campaigns. [flv:https://searchengineland.com/video_assets/west09/Training-the-Company-on-SEO.flv 364 200] Moderator: Jessica Bowman, Founder, SEOinhouse.com Speakers: Rand Fishkin, CEO, SEOmoz Dave Lloyd, […]
SearchCap: The Day In Search, March 18, 2009
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
Twitter Search: Not Your Friend If You Tweet Something Bad
Did you Twitter something embarrassing? Don’t think deleting your tweet or locking your Twitter feed means what you said goes away. Twitter Search still makes it available, which one job applicant may have found to their loss. Hutch Carpenter covers how one Twitter user named TheConnor said on Twitter that Cisco offered them a job. […]
SearchCap: The Day In Search, March 10, 2009
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
SearchCap: The Day In Search, August 11, 2008
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
SearchCap: The Day In Search, June 4, 2008
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
Google: Not American’s Most Admired Company (But Almost)
FORTUNE magazine released its America’s Most Admired Companies of 2008 list, and guess what? Google was not rated number one. Hard to believe? Well, they did make number four. Apple took the top position, which doesn’t surprise me since everyone I know is buying Macs, even oureditor-in-chief, Danny. Google ranked at number four while Microsoft […]
SearchCap: The Day In Search, June 11, 2007
Below is what happened in search today, as reported on Search Engine Land and from other places across the web: