Most of the time an increase in search engine visibility does generate additional organic traffic, but what should a B2B marketer do if it doesn’t? Have you ever been a victim of this scenario? Below are three aspects of your SEO Program to analyze and improve to ensure that your SEO investment is generating website […]
One thing you hear about a lot lately in search industry news is how B2C websites are constantly being penalized or how a new “filter” has been applied to Google’s algorithm that has dramatically impacted their search results. Do brand names and shopping sites come to mind? What about B2B websites? Are they at just […]
For the 12 years that I’ve been involved with SEO, one thing has remained constant…Content is King! And I’m not just talking about content for your own site but all across the World Wide Web. Savvy B2B marketers know that building inbound links is critical to the SEO success of good content. Here are some […]
In a previous article, I discussed why every business should embrace blogging. I mentioned the concept of a “Social Media Boomerang” and now would like to expand on this topic and explain why it’s the secret sauce to every successful B2B blog. Consider your business’s website for a moment. In your effort to optimize your […]
There seems to be a growing trend amongst some B2B marketers, albeit a disturbing one, that blogging just isn’t right for their business. I’d like to question that assumption and provide a more acceptable way for business marketers to view: THE BLOG.
Today, B2B marketers have many choices when implementing a successful search marketing program. Should you be using SEO (Search Engine Optimization), SMO (Social Media Optimization), or PPC (Pay Per Click) advertising to generate traffic and new leads? Should one method be used without the others or should they always be combined in order to realize […]
B2B managers need to figure out the best way to manage SEO efforts. One key decision is whether to bring SEO in-house or outsource. Your choices usually look something like this: Hire an in-house SEO employee Work with an individual SEO consultant Outsource to a search engine marketing (SEM) agency Typically this decision is not […]