Mastering social media content creation: Your complete guide
Learn essential steps for social media content creation and discover tools for your workflow.
Topic: Social media optimization
Top 5 social media platforms you should focus on
Maximize business growth on social media. Explore Facebook, Instagram, YouTube, LinkedIn, and X strategies for success.
How to optimize your content for social: Facebook, Slack and X
Learn strategies for boosting your content's visibility and reach on social media channels, from Facebook to Slack.
Cost Per Follower Calculator
Find out exactly how much each follower has or will cost you with this useful Cost Per Follower Calculator. Feel free to experiment with different scenarios to help you understand how much your audience has cost you. Use it to work out your Cost Per Follower or the number of followers you would need to […]
How To Get More Followers/Likes
Ten thousand followers make you an influencer. That’s the word on the social media street. Ten thousand followers and you can start charging companies just to be associated with you. Having even more followers will make you even more money, but 10,000 followers is the base amount you are aiming for. But why 10,000? Having […]
SearchCap: The Day In Search, November 25, 2011
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google+ Is Slowly Invading Google’s Main Search Results Google+ content is slowly — but very surely — expanding its footprint inside of Google.com’s main search results. The latest integration comes via […]
SearchCap: The Day In Search, September 26, 2011
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: The Relationship Between Enterprise SEO & PPC: SMX East Recap During a whirlwind stay at SMX East, I had the enviable opportunity to speak at length about two of my all-time […]
11 Social Media New Year’s Resolutions For 2011
Last year, I created my first annual Social Media New Year’s Resolutions and am following it up, 2011 style! This list is meant to be a list of goals to accompany your social media plan – not serve as a standalone social media blueprint. Remember that there is no end-all-be-all social strategy for all companies, […]
SearchCap: The Day In Search, July 6, 2010
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Effectively Managing Multilingual Content Segmentation No, this is not another top-level domain vs. sub domain article but one that goes more to a deeper problem global companies are having with a […]
SearchCap: The Day In Search, February 16, 2010
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Is Facebook Becoming More Important Than Google? That intentionally “inflammatory” headline is inspired by an article that appeared in the San Francisco Chronicle yesterday, “Facebook directs more online users than Google.” […]
SearchCap: The Day In Search, February 10, 2010
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: 2010 Biggest Search Geek Demographics The 2nd annual SMX Biggest Search Geek Contest, sponsored by Marin Software, is designed to recognize the most knowledgeable and capable experts in the field of […]
What’s The Best Formula For B2B Search Marketing Success?
Today, B2B marketers have many choices when implementing a successful search marketing program. Should you be using SEO (Search Engine Optimization), SMO (Social Media Optimization), or PPC (Pay Per Click) advertising to generate traffic and new leads? Should one method be used without the others or should they always be combined in order to realize […]
Why You Shouldn’t Trust Feeds For Social Updates
Social Media is still a fresh concept for many companies and the resources allocated to these efforts are usually a slim as possible. However, cutting corners to save time could end up hurting you and your accounts down the road. One of the biggest time-saving items that can cause disunity and confusion when speaking to […]
Will Digg’s New Share Feature Pollute Twitter?
Recently, Greg Finn at 10e20.com covered Will Digg Be a Better Place Without Shouts? In the post, Greg announces the news of Digg dropping their shout system, which allowed Digg users to share content with each other, in lieu of a feature that allows users to share content via email, Facebook, and Twitter. So, the […]
SearchCap: The Day In Search, March 30, 2009
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
SearchCap: The Day In Search, March 27, 2009
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
SearchCap: The Day In Search, February 19, 2009
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
How Search-Like Are Social Media Sites?
Like search? Who doesn’t — great traffic, huge brand value and an audience ready to convert. Like social media? What’s not to like — huge growth, tons of buzz and an entire new marketing frontier that is opening up. For the search marketer looking at social media, how does it measure up? Which social media […]
Total Search Marketing, Part 2
In the first installment of this series, Total Search Marketing, Part 1, I wrote about the eConsultancy research showing that natural search (SEO) was the most frequently used online marketing tactic for lead generation. Yet, most marketers put the bulk of their search marketing budget into paid search. Many of these marketers felt their company […]
SearchCap: The Day In Search, June 30, 2008
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
Social Media Optimization: Submit it, But Don’t Forget It
When putting together a social media campaign, you should consider many different things before you actually submit your content. You need to think about creating good social media accounts, quality content, and which social media site to submit to. Finally you get to the point where you can submit your content and take a breather… […]
SES NY Day Three Live Coverage Recap
The third day of SES NY is now complete. Here is the live blogging coverage I found throughout the day for the event. I’ll add any new coverage to tomorrow’s recap.
A Bad Month For SEO’s Reputation
We seem to be going through another wave of "SEOs are scumbags" incidents, and I find myself with little energy to push back against them with yet another defense of the industry. It’s not that SEO doesn’t deserve better treatment. It’s just that I feel anything I could say, I’ve said before — as have […]
SearchCap: The Day In Search, October 10, 2007
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
SearchCap: The Day In Search, August 27, 2007
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
SES San Jose Coverage Roundup – August 23, 2007
Below is a roundup of all the coverage I was able to find throughout the day of the SES San Jose conference. This coverage is for the fourth day of SES, taking place on August 23, 2007. If I missed any, please add a comment below. Overall, the coverage has been outstanding throughout the SEM […]
MyBlogLog Brands All Social Media Optimizers As Schmoes
So MyBlogLog has tagging. Yawn. Then I saw Andy Beal highlighted this part of MyBlogLog’s post about the new feature Spam – If you think someone is spamming you, tag it out loud! Internally, we like to call a user who games the system a SchMOe (Social Media Optimizer). Internally, you know, I like to […]
SearchCap: The Day In Search, March 19, 2007
Below is what happened in search today, as reported on Search Engine Land and from other places across the web:
“New School” Search Engine Optimization
Todd Malicoat has a nice write up on what he calls “new school SEO.” Danny and I (as others) have been talking about this form of SEO for a while, but I thought it would be nice to revisit it. So what does Todd consider to be new school SEO?
22 Links To Coverage About The SEO Is Bull Debate
Over the past two days, there has been a ton of debate over Jason Calacanis’s post calling SEO "bull." Since then, Danny’s done a long response, Jason’s been challenged (and accepted) to have his site SEOed and much more. Here’s a rundown and a rough timeline of developments:
Why The SEO Folks Were Mad At You, Jason
Jason Calacanis is riled up about SEO today, telling the world that "90% of the SEO market is made up of snake oil salesman" and still confused over why the "SEO folks" were mad at him when he said "SEO is bull" during our keynote conversation at SES Chicago last December. I love Jason. I […]
Beyond Google: Social Media Engines First, Other Search Engines Second
I’ve never encouraged a "Google First" or "Google Only" mentality for search marketers to follow. This is where you focus only on Google, figuring the other major search engines don’t matter. Instead, I’ve said that all the search engines are important traffic channels to pursue. Don’t forget the search engines beyond Google! But over the […]
SearchCap: The Day In Search, Jan. 17, 2007
Below is what happened in search today, as reported on Search Engine Land and from other places across the web:
Search Blog Awards By Search Engine Journal
Loren Barker’s Search Engine Journal is running his annual Search Blog Awards contest. You can vote for your favorite blog over here. The categories available for you to vote for include: