What Makes You A Best In Class SEO? Survey Says…

conductor company logoToday, at Conductor’s annual client summit, #C3NY, Director of Research and Search Engine Land contributor Nathan Safran unveiled research from a pool of over 380 enterprise search marketers and SEO professionals, analyzing common behaviors which lead to success.

Three key areas where the most successful search marketers thrived? Content, reporting excellence, internal education and evangelism.

The results of the study identify best practices in each of these areas to separate “best in class” from “laggards”.  The characteristics that define ‘best in class’ include being involved early in the content creation process and employing advanced reporting techniques.

Specifically, reporting best practice behaviors include:

  • Using reporting data to determine strategy
  • Reporting early and often
  • Varying reporting requirements by stakeholder interest
  • Reporting automation to free valuable time
  • Data mash-ups to draw meaningful insight from multiple variables
  • Drawing insights from ‘hidden’ data

How Much Does Budget Really Matter?

Interestingly, not as much as some might think. Conductor found that 43% of ‘best in class’ had more than 10% of overall marketing budget, while 57% of ‘laggards’ had less than 10% of overall budget.

Search Budget size

Size Of Search Team

Search professionals often feel that they need more bodies on their team, but the study shows that nearly 1/3 of ‘best in class’ organizations only have a one person team, while 68% of industry leaders have a team of just two to four people.

Search Team size

This study was published in collaboration with Search Engine Land, a media partner at this year’s C3 event hosted by Conductor.  You can download the complete study, which includes a foreword by Search Engine Land and Conductor’s tips to become a best in class search marketer here.

Related Topics: Channel: SEO | SEM Industry: Stats


About The Author: is Director of Audience Development for Search Engine Land and Marketing Land. She is responsible for increasing readership through owned, earned and paid media channels. In addition, she assists in programming sessions at Third Door Media's Search Marketing Expo conference series and manages speaking engagements for editorial staff. Follow her on Twitter @elisabethos.

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  • Morgan Akchehirlian

    Size Of Search Team is really a big factor in SEO organization Growth.A single person can not handle all SEO tasks and he can not specialize in certain area.Multitasking and running for him.Compare to a team can take stress,help out each other and can specialize in certain areas like Google places SEO.
    SEO that is very less costly with old spammy linkbuilding techniques by this research result means still works?

  • Tom

    I’d be interested to see comparison stats of SEO Team Size vs SEO Campaigns Consecutively Managed…I think that would paint a more realistic picture.

  • http://www.seoagencysydney.com.au/ virginia

    Well i do agree with this post as clients like personal seo service now. The internet is so large and people would rather call than fill out a form. I did a case study last year on seo competitors, and maybe 5% of companies picked up the phone, some got back via mail, but most didn’t even bother to respond. If your a large agency then yes it is hard to manage but then good local account management is key to your success

  • James Cruz

    agreed. Reporting is very important to a successful seo campaign. I found it very interesting that more people on the team did not lead to better results. I still think that Josh Cavin’s learn seo skillshare class is the best one out there. A big factor to my success was learning to choose the right keywords.

  • sarahsmarts

    always take the time to analyze the data. Google analytics has a good free one and is easy to setup http://www.google.com/analytics/

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