Yahoo Search Adds Google Profiles & Content To Search Filters

If you search on my name and location, [barry schwartz, ny], in Yahoo Search, you will see a Google Profile matches and other related content from Google within Yahoo’s new search format.

Notice the Google filter on the left hand side:

Google Results on Yahoo Search

When you click on the Google button, you are taken to results only found on

Google Results on Yahoo Search

Clearly, Google has a lot of profile and local data on people, which makes for a nice way for Yahoo to show better people results. But it basically provides a site command filter on the domain, which is mostly how the other filters work.

I just find it a bit comical that they specifically show a Google filter on Yahoo Search. Why no Bing filter?

Postscript: Yahoo’s VP of Search, Larry Cornett sent me some points on this topic:

  • We algorithmically generate that list of site filters based on the results returned for a given query.
  • The “Google” site being listed isn’t the Google search engine. It is basically pointing to content that is found anywhere on the Google domain (e.g., profile info, forums, blog posts, etc).
  • In this case, Barry has a decent amount of content, comments, and profile info that is on google-hosted pages, so that is why Google shows up algorithmically. Again, it is not pointing to the Google search engine or a search results page on Google.

Very true and much of this content is useful.

Related Topics: Channel: Consumer | Yahoo: Search


About The Author: is Search Engine Land's News Editor and owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics. Barry's personal blog is named Cartoon Barry and he can be followed on Twitter here. For more background information on Barry, see his full bio over here.

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