Sign up for weekly recaps of the ever-changing search marketing landscape.
Yahoo’s Top Searches In 2015: From Caitlyn Jenner To Ronda Rousey, Females Take Over The Top 10 List
2015 was the year of the woman on Yahoo, with eight of the top ten searches focused on female singers, actresses, athletes and reality stars.
Yahoo has released its top searches of 2015, and judging from the results, 2015 was the year of the woman, with eight of the top ten most searched terms being female celebrities of one type or another.
The No. 1 top search on the site was a sad reminder of the loss of the young Bobbi Christina Brown, the daughter of Whitney Houston and Bobby Brown.
Other female celebrities to make the top ten included Caitlyn Jenner, Jennifer Anniston, Katy Perry and Ronda Rousey. In fact, all of the people-related searches in the top 10 were female. The only non-celebrity related searches in the top 10 list were the iPhone and Minecraft.
Yahoo’s Top Searches of 2015
- Bobbi Kristina Brown
- Caitlyn Jenner
- Kendall Jenner
- Jennifer Aniston
- Kim Kardashian
- Katy Perry
- Ronda Rousey
- Farrah Abraham
Along with its list of overall top searches, Yahoo also released the top searches for a number of different categories, as well as top searches on Polyvore, top images on Flickr and top solo artists on Tumblr.
Other 2015 top search lists from Yahoo included “Most searched presidential hopefuls,” with Carly Fiorina, Bernie Sanders and Hillary Clinton taking the top three spots. The most searched cocktail on Yahoo was an Old Fashioned, and the most searched sports moment was the Mayweather-Pacquiao fight, followed by US Women’s Soccer Team Wins World Cup.
The most searched question on Yahoo was “how do you tie a tie?”
Yahoo’s Top Searched Questions of 2015
- How do you tie a tie?
- How many ounces in a gallon?
- How many ounces in a pound?
- How many ounces in a cup?
- What color is the dress?
- What is cloud computing?
- When is Easter 2015?
- When is the Super Bowl 2015
- How many weeks in a year?
- How much water should you drink daily?
You can find Yahoo’s full collection of top searches in 2015 here: A Year on Yahoo.
For Tumblr, Yahoo says it will release its full “Year in Review” on December 8, but the company did share the top solo artists on Tumblr for 2015.
Tumblr’s Top Solo Artists of 2015
- Taylor Swift
- Nicki Minaj
- Kanye West
- Lana Del Rey
- Marina & the Diamonds
- Justin Bieber
According to the top ten searches on Polyvore, people’s top fashion interests this year included tulle skirts, gladiator sandals and denim dresses, which were the top three most searched items on the Yahoo-owned fashion site. Crop tops edged in at No. 10 — a trend I hope is on its way out versus moving up the list in 2016.
Yahoo reported that of the billions of photos uploaded to Flickr, the top image on the site was the following shot of the SpaceX mission that was taken in September of 2014.
Top Flickr Photo of 2015
You can find a collection of the most popular images of the year on Flickr at: Flickr Year in Review 2015.