How entity confusion can hurt your brand’s AI visibility
One brand, two identities, zero AI recommendations. A study reveals why knowing a brand and recommending it are two very different things.
Topic: New Balance
How category framing changes which brands AI recommends
The language your customers use to search can shape your brand's AI visibility. Learn what new research reveals about category coding.
What co-mentions reveal about the AI recommendation gap
Being understood by AI isn't the same as being recommended by it. New research reveals the gap between the two.
Inside ChatGPT ads: What the data tells us and what’s coming next
Adthena is tracking 50,000+ daily ChatGPT ad placements across 600+ advertisers. Here's what full rollout means for your campaigns.
LLM nudges: The hidden force behind AI-driven journeys
Deals and comparisons dominate AI nudges, shaping behavior and influencing decisions across the customer journey.
Google Ads’ Nano Banana Pro AI get rigorously tested
Testing shows Nano Banana Pro excels at quickly creating seasonal, mood, and lighting variations for visuals, making it ideal for ideation and rapid asset generation.
Google vision match vs. traditional search: Early insights on AI shopping tool
Odd results, big price gaps. This early look into Google’s AI shopping tool shows both the promise and the problems.
Coupon sites: The hidden threat to your brand
Explore the risks of coupon sites for brands and discover how to mitigate these challenges effectively.
4 Performance Max segmentation strategies and how to leverage them
Learn the pros and cons of common Performance Max segmentation strategies, along with tips to determine the best approach for your account.
LLM optimization: Can you influence generative AI outputs?
Get a glimpse into the future of SEO as it intersects with AI. Uncover potential strategies and challenges in influencing AI-powered search.
Repetitive ads ‘damage brand reputation and purchase intent’
A new study is warning marketers to ensure they only work with partners who have technology to control ad frequency.
Twitter tests 3 new ad formats
Select brands now have access to Interactive Text, Product Explorer, and Collection ads on Twitter. Here's what they look like.
Is your website at risk for an ADA accessibility lawsuit?
It's not only the right thing to comply to help users, but the majority of lawsuits over compliance with the Americans with Disability Act are aimed at smaller and medium operation businesses.
Bing Top Trends In 2015: Serena Williams, Refugee Crisis & Pluto Searches Surge
Bing says 51 percent of searches for professional tennis players were for Serena Williams.
Google’s Top Trends In 2015: Lamar Odom, Blockbuster Films & What Is Charlie Charlie?
Google's top trends show what piqued our interest most: from athletes and celebrities to the most-asked "how to" and "what is" questions.
Top Searches On Bing In 2015: Caitlyn Jenner, Tom Brady & Paris
Microsoft released this year's top Bing searches for celebrities, athletes, news stories and a number of other categories.
Yahoo’s Top Searches In 2015: From Caitlyn Jenner To Ronda Rousey, Females Take Over The Top 10 List
2015 was the year of the woman on Yahoo, with eight of the top ten searches focused on female singers, actresses, athletes and reality stars.
Enterprise Web Analytics Tools 2013: A Buyer’s Guide
Table of Contents Section I: Scope and Methodology Section II: Enterprise Web Analytics Market Overview Section III: Web Analytics Market Trends Section IV: Enterprise Web Analytics Tool Capabilities Section V: Choosing an Enterprise Web Analytics Tool Section VI: Vendor Profiles "Enterprise Web Analytics Tools" editorial team: Advisory Editors: John Lovett, Senior Partner, Web Analytics Demystified […]