2016: The year in paid search (A year of massive change!)
This year will be seen as a watershed moment for mobile, with nearly every change reflecting mobile's now-dominant contribution to search.
Topic: Polyvore
SearchCap: Google iOS app, broken AMP & Apple results
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google iOS search app adds Touch ID for reentering your private searchesSep 27, 2016 by Barry Schwartz Google’s iOS search app can unlock your incognito mode private searches using Touch ID. […]
SearchCap: Not Google Penguin, Google local update & Shop the Look Google ads
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google: Friday’s update was not due to the Penguin algorithmSep 6, 2016 by Barry Schwartz Google’s John Mueller told us to cross off Penguin from the list of explanations for the […]
Google testing mobile Shop the Look ads for apparel & home products
Looks are culled from partners including Polyvore and Curalate with related products featured in Shopping ads.
Shopping campaigns: Play like every day is a holiday
What's ahead for shopping ads this holiday season and beyond? Columnist Alexander Paluch recaps a session from SMX Advanced focusing on what search marketers need to know.
Yahoo’s Top Searches In 2015: From Caitlyn Jenner To Ronda Rousey, Females Take Over The Top 10 List
2015 was the year of the woman on Yahoo, with eight of the top ten searches focused on female singers, actresses, athletes and reality stars.
Yahoo Launches Product Ads On Search And Display
On the cusp of the holiday shopping demand surge, Yahoo releases its own version of product ads for retailers.
Yahoo Buys Social Commerce Site Polyvore
Yahoo announced this afternoon that it was buying social shopping destination Polyvore. Yahoo said in its release that the acquisition would “strengthen Yahoo’s digital magazines and verticals through the incorporation of community and commerce, and together Yahoo and Polyvore will power native shopping ads that drive traffic and sales to retailers.” There’s also a strong mobile shopping […]
SearchCap: Google On Links, RTBF In US & Tweets Indexing
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Wywy Lets Advertisers Sync Search Bidding With Television Campaigns eHealth.com is first to boost Google AdWords bids in the minutes after commercials air. Google Now Indexing 466% More Tweets, Still Favoring […]
Updated: Google Reinvents Its Catalog Search As iPad App
Google has partnered with a variety of catalog merchants to launch its next-generation catalog search as an iPad application (with an Android version “coming soon”). The app launches with products from Anthropologie, L.L. Bean, Land’s End, Macy’s, Neiman Marcus, Pottery Barn, Sephora, Tea Collection, Urban Outfitters and Williams-Sonoma, among others. This isn’t Google’s first crack […]
Search Tips For Black Friday & Cyber Monday
Ladies and gentlemen open your wallets — and start your smartphones. The holiday shopping season is upon is. This year more than ever there are scores of sites, apps and online tools to direct you to the right product at the best price. It can all be a bit overwhelming in fact. Below I’ve tried […]
SearchCap: The Day In Search, November 17, 2010
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google Makes Deal To Scan Some French Books While a US court is still deciding the fate of the Google book scanning settlement, the company has announced a deal with the […]
Boutiques.com: A Very Different Shopping Site For Women, From Google
Earlier this week Google launched offline product inventory for Google Shopping/Product Search. And this morning the company is going live with the decidedly un-Googly Boutiques.com. On the surface Boutiques may resemble other “social shopping” sites such as Polyvore or Stylehive, among others. But the underlying technology, I’m told, is much more sophisticated than comparable female-centric […]
SearchCap: The Day In Search, May 10, 2010
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Growing On Google, People Asking “How Do I Delete My Facebook Account” When working on a presentation about search today, I did a “how do I” search on Google to see […]
Bing Adds Facebook, Twitter Sharing To Shopping
There are a number of “social shopping” sites and, of course, numerous product or shopping-related blogs. Among the most visible in the first category are Kaboodle, ThisNext/Stylehive and Polyvore. They offer tools and features that allow people to share, compare and vote on products. The mainstream shopping comparison engines such as Shopping.com or PriceGrabber don’t […]
SearchCap: The Day In Search, February 23, 2010
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Short Vs. Long Tail: Which Search Queries Perform Best? The focus on the utility (or lack thereof) of long tail keywords in paid search campaigns seems to ebb and flow, but […]
SearchCap: The Day In Search, February 22, 2010
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: What Would You Ask Steve Ballmer About Bing, Microsoft & Search? Next week, on March 2, I’ll be interviewing Steve Ballmer on stage at our SMX West search marketing conference. This […]